为什么外贸企业必须做谷歌广告投放？超实用投放技巧分享
近年来，随着全球数字化的快速发展，数字化广告的投入正在快速上涨。而谷歌作为全球最大的搜索引擎，在广告营销方面具有不言而喻的重要性。
In recent years, with the rapid development of global digitalization, investment in digital advertising has been growing rapidly. As the world's largest search engine, Google plays an undeniably important role in advertising marketing.
谷歌广告的五大核心优势 | 5 Core Advantages of Google Ads
1. 精准定位目标人群
通过对用户搜索的关键词、使用的设备、所在地区、语言、年龄进行精准分析来锁定目标人群。企业可以因此获得更加精准的广告投放范围，减少不必要的成本。
1. Precise targeting
By accurately analyzing users' search keywords, devices, locations, languages and ages to lock in target audiences. Businesses can thus get more precise ad placement and reduce unnecessary costs.
2. 广告费用可控性强
根据市场的需求和业务的季节性变动，企业在谷歌广告的投入可以随时调整，非常灵活。
2. Highly controllable costs
Businesses can adjust their Google Ads investment at any time according to market demand and seasonal changes, making it very flexible.
谷歌广告投放技巧 | Google Ads Techniques
1. 精确的关键词
需要企业花费时间查看哪些是有效关键词，哪些是无效关键词，然后重新进行调整，使其与自己的广告和目标受众群体最匹配。
1. Precise keywords
Businesses need to spend time identifying which keywords are effective and which are not, then readjust to best match their ads and target audience.
2. 提高广告质量得分
质量得分是谷歌决定广告排名的一种方式。质量得分越高，在搜索引擎结果页面上的排名和位置就会越靠前面。
2. Improve ad quality score
Quality score is how Google determines ad ranking. The higher the quality score, the higher the ranking and position in search results.
着陆页优化技巧 | Landing Page Optimization
1. 直击重点标题
标题是用户最先阅读的内容，因此需要在标题中清晰简洁地传达想要向用户传达的信息。
1. Focused headline
The headline is the first content users read, so it needs to clearly and concisely convey the message you want to communicate.
2. 号召性语言
号召性语言（CTA）是着陆页上最重要的元素。它的按钮需要突出表明，例如：提交、下载、立即获取等。
2. Call-to-action
Call-to-action (CTA) is the most important element on a landing page. Its buttons need to be prominent, such as: Submit, Download, Get Now, etc.
