好评数最多的跨境电商适合什么人做？谷歌优化的好处
谷歌优化推广：如何避开 B2B 外贸企业服务商的"坑"？
Google Optimization Promotion: How to Avoid "Pitfalls" from B2B Foreign Trade Service Providers?
在撰写本次避坑指南之前，外贸朋友们需先注意，如果你们的推广预算每年低于五万，甚至十万，且希望在第一年获得 50 封或更多高询盘，那么我建议你们不要选择服务商单独进行谷歌优化（即谷歌 SEO）。
Before writing this guide to avoiding pitfalls, foreign trade friends should first note that if your annual promotion budget is less than 50,000 or even 100,000 yuan, and you hope to obtain 50 or more high-quality inquiries in the first year, then I recommend that you do not choose a service provider for Google optimization (i.e., Google SEO) alone.
以下进入避坑指南环节！
Here comes the guide to avoiding pitfalls!
第一：服务内容模糊不清。例如，搜索引擎技术优化服务，如果服务内容提及导航页面 SEO 基础优化（即仅能优化一个页面），包含 TKD 标签、H 标签、结构化数据、图片 ALT 属性、404 页面等技术优化。然而，一个网站的重点页面除了导航页之外，通常还有十个以上，那么这项服务内容实际上只完成了 20%。
First: Vague service content. For example, search engine technical optimization services may mention basic SEO optimization for navigation pages (i.e., only optimizing one page), including TKD tags, H tags, structured data, image ALT attributes, 404 pages, and other technical optimizations. However, a website typically has more than ten key pages besides the navigation page, meaning this service actually only completes 20% of the work.
第二：包含过多与谷歌优化无关的服务。在选择谷歌优化服务商时，我们需仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签约的服务内容为准。他们提及的一些专业服务，不一定会包含在提供给我们的方案中。比如，目前市场上很多所谓的谷歌优化服务商，其服务方案中的大部分内容与谷歌优化无关，包含社媒账号搭建、社媒运营、多个小语种、各种原本就应具备的网站基础功能服务等。
Second: Including too many services unrelated to Google optimization. When choosing a Google optimization service provider, we need to carefully study their quotation plan. No matter how professional they sound, the actual service content we sign for is what matters. Some professional services they mention may not necessarily be included in the plan provided to us. For example, many so-called Google optimization service providers in the market include mostly services unrelated to Google optimization in their plans, such as social media account setup, social media operations, multiple minor languages, and various basic website functionalities that should already be in place.
第三：切记不要头脑发热，只关注保证的关键词首页排名数量。没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵公司的某个产品关键词已经排名在第一页，且暂时没有强大的竞争对手。或许部分服务商可能会保证持续排名在第一页，但这与谷歌的排名逻辑相违背。
Third: Remember not to get carried away and focus only on the guaranteed number of keyword rankings on the first page. No service provider will guarantee the ranking position of specific keywords. The only exception is if your company's product keyword is already ranked on the first page and there are temporarily no strong competitors. Some service providers might promise to maintain the ranking on the first page, but this goes against Google's ranking logic.
下一章节：在有限的预算下，如何选择适合自己的线上推广渠道？
Next chapter: How to choose the right online promotion channel for you with a limited budget?