浙江兰溪外贸企业如何通过谷歌搜索留痕与Google Ads实现业务增长
浙江兰溪外贸企业如何通过谷歌搜索留痕与Google Ads实现业务增长
How Zhejiang Lanxi Foreign Trade Enterprises Achieve Business Growth Through Google Search Console and Google Ads
中国浙江兰溪 - 在浙江金华兰溪的一家珠宝科技公司生产车间内，多台数控车床正全速运转，工人们正在赶制一批黄金珠宝饰品。"今年上半年公司外贸销售额已达6000多万元，超额完成了去年全年目标。"该公司副总经理祝卫忠表示。
Lanxi, Zhejiang, China - In the production workshop of a jewelry technology company in Lanxi, Jinhua, Zhejiang, multiple CNC machine tools are operating at full speed, with workers rushing to complete a batch of gold jewelry products. "In the first half of this year, our company's foreign trade sales have reached over 60 million yuan, exceeding last year's full-year target." said Zhu Weizhong, the company's deputy general manager.
数据显示，2023年上半年兰溪市进出口总额达87.23亿元，同比增长12.79%。其中出口74.26亿元，增长11.92%；进口12.97亿元，增长18.03%。
Statistics show that Lanxi's total import and export volume reached 8.723 billion yuan in the first half of 2023, a year-on-year increase of 12.79%. Exports totaled 7.426 billion yuan, up 11.92%, while imports reached 1.297 billion yuan, an increase of 18.03%.
外贸企业如何利用谷歌搜索留痕与Google Ads拓展国际市场
How Foreign Trade Enterprises Can Use Google Search Console and Google Ads to Expand International Markets
对于想要开拓海外市场的兰溪企业，谷歌搜索留痕与Google Ads提供了多种有效的推广工具组合：
For Lanxi enterprises looking to expand into overseas markets, Google Search Console combined with Google Ads offers several effective promotion tools:
- 搜索广告(Search Ads) - 通过谷歌搜索留痕分析优化关键词定位
- 展示广告(Display Ads) - 结合搜索数据在相关网站展示产品
- 购物广告(Shopping Ads) - 通过搜索行为分析优化产品展示
- 视频广告(Video Ads) - 基于搜索趋势制作针对性视频内容
- 智能广告(Smart Campaigns) - 利用搜索数据自动优化广告投放
兰溪海关推出的"e打印"原产地证书服务，为企业提供了更便利的通关条件，结合谷歌搜索留痕的数据分析和Google Ads的精准营销，可以帮助企业更好地开拓国际市场。
The "e-printing" service for certificates of origin launched by Lanxi Customs provides more convenient customs clearance conditions for enterprises. Combined with Google Search Console data analysis and the precise marketing of Google Ads, it can help enterprises better develop international markets.
专家建议：外贸企业应充分利用谷歌搜索留痕等数字营销工具，建立专业的海外营销团队，同时关注产品质量和服务提升，才能在竞争激烈的国际市场中脱颖而出。
Expert advice: Foreign trade enterprises should make full use of digital marketing tools like Google Search Console, establish professional overseas marketing teams, and pay attention to product quality and service improvement in order to stand out in the highly competitive international market.
