如何开设Shopify谷歌广告账户？TikTok为何成为跨境电商新宠？
TikTok电商的崛起与市场潜力
TikTok has emerged as a powerhouse in the e-commerce sector, establishing itself as an indispensable platform for online sellers. With its massive user base and high engagement rates, TikTok offers tremendous potential for businesses.
内容带货模式的优势
TikTok's e-commerce primarily operates through content-driven sales, utilizing short videos and live streams to attract users and drive conversions. Its unique social attributes and content advantages maintain its competitive edge in the market.
全托管模式的创新
TikTok has introduced a fully managed model aimed at quickly onboarding new product categories and white-label goods, facilitating rapid market expansion.
全球市场布局
TikTok dominates the Southeast Asian market, accounting for over 90% of its GMV. Simultaneously, it's aggressively expanding into Western markets and planning further growth in Europe and South America. In the U.S., TikTok continues to see user growth and significant e-commerce business expansion.
TikTok与TikTok Shop的区别
Understanding the difference between TikTok and TikTok Shop is crucial: A TikTok account is similar to Douyin in China, used for uploading and browsing videos, with each account limited to one store. TikTok Shop functions like Dou Store, allowing product uploads and sales. It can link one official creator account and, after upgrading to a merchant manager account, up to four additional creator accounts - meaning a TikTok Shop can currently connect to a maximum of five TikTok accounts.
店铺运营模式详解
跨境店：支持国内营业执照申请，从中国发货，全球销售
Cross-border stores: Support applications with domestic business licenses, ship from China, and sell globally
本土店：分为纯美本土店和华人Accu店
Local stores: Divided into pure US local stores and Chinese Accu stores
全托管模式：适合有供应链优势的商家
Fully managed model: Ideal for merchants with supply chain advantages
半闭环模式：美英市场已下线，新市场正在测试
Semi-closed loop: Discontinued in US/UK markets, testing in new markets
未来发展前景
Overall, TikTok shows promising prospects in e-commerce with enormous market potential. As its user base expands and e-commerce operations deepen, TikTok is poised to become a major force in the future of online retail.