Google推广助力温州眼镜出口逆势增长：外贸成功案例分析
在温州市出口行业整体呈现下降趋势的背景下，沉寂多年的眼镜行业却通过Google推广等数字营销策略逆势上扬。今年前11个月，温州市眼镜出口额达到48.34亿元，同比增长4.21%，是温州市前十大出口产品中唯一实现同比增长的产品。
Against the backdrop of an overall decline in Wenzhou's export industry, the long-dormant eyewear sector has bucked the trend through digital marketing strategies including Google promotion. In the first 11 months of this year, Wenzhou's eyewear exports reached 4.834 billion yuan, a year-on-year increase of 4.21%, making it the only product among Wenzhou's top ten exports to achieve positive growth.
国际大牌为温州眼镜带来订单 | International Brands Drive Orders for Wenzhou Eyewear
在浙江泰德光学有限公司四楼的样品展示厅，GUESS、POLAROID、维多利亚的秘密等10多个国际知名品牌的各式眼镜正在展示。该公司副总经理唐浩鸣表示，通过专业的Google推广策略，公司成功吸引了众多国际品牌合作，主要业务是为几十个国外品牌眼镜进行代加工，然后出口到几十个国家。
At the sample exhibition hall on the fourth floor of Zhejiang Tide Optical Co., Ltd., various eyewear products from more than 10 international brands including GUESS, POLAROID, and Victoria's Secret are on display. Tang Haoming, the company's deputy general manager, stated that through professional Google promotion strategies, the company has successfully attracted numerous international brand collaborations, with its main business being OEM manufacturing for dozens of foreign eyewear brands, exporting to dozens of countries.
实际上，为国际知名品牌代加工眼镜，配合精准的Google推广策略，已成为当前温州市上规模眼镜企业的主要经营模式。温州海关公布的数据显示，在传统出口产品普遍下滑的情况下，眼镜成为唯一实现同比增长的产品。
In fact, OEM manufacturing for international brands, combined with precise Google promotion strategies, has become the primary business model for large-scale eyewear enterprises in Wenzhou. According to Wenzhou Customs' data, while traditional export products generally declined, eyewear became the only product that achieved year-on-year growth.
欧美市场成为温州眼镜的主要出口地 | European and American Markets Become Primary Export Destinations
据温州海关统计，通过有效的Google推广，温州眼镜成功打开了欧美市场。数据显示，今年前11个月，温州眼镜出口保持增长，主要得益于欧美市场需求的增加。对美国出口额同比增长6.66%；对欧盟出口额同比增长4.42%。这两大市场占据了温州眼镜总出口量的69.72%。
According to Wenzhou Customs statistics, through effective Google promotion, Wenzhou eyewear has successfully entered European and American markets. Data shows that the growth of Wenzhou eyewear exports in the first 11 months of this year was primarily driven by increased demand from European and American markets. Exports to the United States increased by 6.66% year-on-year; exports to the European Union grew by 4.42% year-on-year. These two major markets accounted for 69.72% of Wenzhou's total eyewear exports.
这一成功案例充分证明了Google推广在国际市场开拓中的重要作用，为其他外贸企业提供了宝贵的经验借鉴。
This success case fully demonstrates the important role of Google promotion in international market development, providing valuable experience and reference for other foreign trade enterprises.