19种Google广告系列全解析：从品牌推广到精准获客
1. 品牌搜索广告 / Brand Search Ads
目标：吸引主动搜索品牌的用户。
Objective: Attract users actively searching for your brand.
推荐：适用于具有一定品牌知名度的企业。
Recommendation: Suitable for businesses with established brand awareness.
费用：每次点击 0.25 至 3 美元。
Cost: $0.25 to $3 per click.
2. 非品牌搜索广告（通用） / Non-Brand Search Ads (Generic)
目标：吸引对产品感兴趣但不熟悉品牌的用户。
Objective: Target users interested in products but unfamiliar with your brand.
推荐：希望增加新客户的品牌。
Recommendation: Ideal for brands seeking new customer acquisition.
3. 非品牌搜索广告（利基） / Non-Brand Search Ads (Niche)
目标：针对特定产品类别的受众。
Objective: Target specific product category audiences.
推荐：销售小众产品的品牌。
Recommendation: Best for brands selling niche products.
4. 竞争对手搜索广告 / Competitor Search Ads
目标：吸引搜索竞争对手品牌的用户。
Objective: Attract users searching for competitor brands.
推荐：已开展盈利活动并有意吸引新客户的商家。
Recommendation: For businesses running profitable campaigns seeking new customers.
5. Google 购物广告（品牌） / Google Shopping Ads (Brand)
目标：吸引搜索品牌产品的用户。
Objective: Target users searching for branded products.
推荐：具有一定品牌知名度。
Recommendation: For brands with established recognition.
6. Google 购物广告（非品牌） / Google Shopping Ads (Non-Brand)
目标：吸引搜索产品类别但不特定搜索品牌的用户。
Objective: Target product category searches without brand specificity.
推荐：销售实体产品的公司。
Recommendation: Ideal for physical product sellers.
7. Google Performance Max / Google Performance Max
目标：通过机器学习优化广告展示位置。
Objective: Optimize ad placements through machine learning.
推荐：没有复杂广告策略的商家。
Recommendation: For businesses without complex ad strategies.
8. 动态搜索广告 / Dynamic Search Ads
目标：利用 Google 自动生成的关键词生成订单。
Objective: Use Google's auto-generated keywords for conversions.
推荐：不熟悉搜索广告的新手。
Recommendation: Best for beginners in search advertising.
9. 主题/兴趣广告（展示广告） / Topic/Interest Ads (Display)
目标：通过兴趣或主题网站提高品牌认知度。
Objective: Increase brand awareness through interest-based sites.
推荐：有明确目标用户群的品牌。
Recommendation: For brands with well-defined target audiences.
10. 语境展示广告 / Contextual Display Ads
目标：在特定关键词页面展示广告。
Objective: Display ads on pages with specific keywords.
推荐：大多数品牌可能会认为这应该是第一个要测试的漏斗上层广告系列之一。
Recommendation: Often considered a top-funnel test campaign for most brands.
11. 自选展示位置广告 / Manual Placement Ads
目标：在特定网站上展示广告。
Objective: Display ads on specific websites.
推荐：已经确定理想展示位置的品牌。
Recommendation: For brands with identified premium placements.
12. 信息流视频广告 / In-Stream Video Ads
目标：通过视频广告提高品牌知名度。
Objective: Boost brand awareness through video ads.
推荐：有视频内容的品牌。
Recommendation: For brands with video content.
13. 插播广告 / Interstitial Ads
目标：推动转化，吸引新用户。
Objective: Drive conversions and attract new users.
推荐：希望大规模宣传的品牌。
Recommendation: For brands seeking mass exposure.
14. 片头广告 / Bumper Ads
目标：通过简短信息推动转变。
Objective: Drive action with short messages.
推荐：片头广告非常适合重新定位。
Recommendation: Excellent for remarketing.
15. 标头广告 / Masthead Ads
目标：短时间内覆盖更多受众。
Objective: Reach mass audiences quickly.
推荐：希望快速提高品牌知名度的品牌。
Recommendation: For rapid brand awareness boosts.
16. 再营销广告 / Remarketing Ads
目标：吸引曾访问过网站的用户。
Objective: Re-engage previous website visitors.
推荐：希望重新吸引访客的品牌。
Recommendation: For brands wanting to recapture lost traffic.
17. 动态再营销广告 / Dynamic Remarketing Ads
目标：向访客展示他们曾浏览过的产品广告。
Objective: Show previously viewed products.
推荐：希望提高转化率的电商网站。
Recommendation: For e-commerce sites boosting conversions.
18. Gmail 广告 / Gmail Ads
目标：在用户的 Gmail 收件箱中展示广告。
Objective: Display ads in Gmail inboxes.
推荐：希望通过电子邮件营销的品牌。
Recommendation: For email marketing strategies.
19. Google 应用广告系列 / Google App Campaigns
目标：推广您的应用程序，增加下载量和用户互动。
Objective: Promote apps for downloads and engagement.
推荐：适合希望推广应用程序的企业和开发者。
Recommendation: For app developers and businesses.
