MRO跨境供应链平台「绿森工业品」：链接海外工业企业与国内优质工业品的秘诀
作者：沈筱 编辑：王与桐
近年来，随着我国产品研发和生产制造能力的提升，以及供应链体系的日益完善，海外市场对中国制造的认可度和接受度持续提高。在国内市场进入稳定增长期的背景下，出海成为我国制造业企业寻求新增长的有效途径。
In recent years, with the improvement of China's product R&D and manufacturing capabilities, as well as the increasing perfection of the supply chain system, overseas markets' recognition and acceptance of Chinese manufacturing have continued to rise. Against the backdrop of the domestic market entering a period of stable growth, going global has become an effective way for China's manufacturing enterprises to seek new growth.
据海关总署数据显示，2022年我国货物贸易出口额达23.97万亿元，同比增长10.5%。其中，工业品出口额占比最高，仅机电产品出口额就达13.7万亿元，同比增长3.6%。
According to data from the General Administration of Customs, China's goods trade export volume reached 23.97 trillion yuan in 2022, a year-on-year increase of 10.5%. Among them, industrial products accounted for the highest proportion of exports, with mechanical and electrical products alone reaching 13.7 trillion yuan, a year-on-year increase of 3.6%.
然而，与工业品出海的新兴需求相对应的是，满足这一需求的方式较为传统。相较于丰富多元的跨境零售电商生态，工业品跨境仍处于"幼儿期"，目前主要依赖速卖通、亚马逊等非专业工业品B2B跨境平台和传统贸易商，以及包机办展、组团出海等线下方式。
However, corresponding to the emerging demand for industrial products going overseas, the ways to meet this demand are relatively traditional. Compared with the rich and diversified cross-border retail e-commerce ecosystem, cross-border industrial products are still in their "infancy", mainly relying on non-professional industrial B2B cross-border platforms such as AliExpress and Amazon, traditional traders, and offline methods such as chartering flights for exhibitions and group outings.
尽管近年来国内工业品供应链平台发展势头良好，以京东工业、震坤行为例的头部厂商已率先冲击IPO，但这些企业大多以满足国内工业品采购需求为主，部分厂商仍处于商业模式验证阶段。
Although the domestic industrial product supply chain platform has developed well in recent years, and leading manufacturers such as JD Industrial and Zhenkunxing have taken the lead in launching IPOs, most of these enterprises mainly meet the domestic industrial product procurement needs, and some manufacturers are still in the business model verification stage.
在这种背景下，绿森工业品科技（南京）有限公司（以下简称：绿森工业品）选择在既有工业品研发设计业务的基础上，开拓新的业务领域，构建MRO跨境供应链平台。
In this context, Green Forest Industrial Products Technology (Nanjing) Co., Ltd. (hereinafter referred to as Green Forest Industrial Products) chose to develop new business areas on the basis of its existing industrial product R&D and design business, building an MRO cross-border supply chain platform.
关于团队
About the Team
绿森工业品创始人兼CEO吕宙峰毕业于武汉理工大学材料工程专业，曾就职于云南建材设计院，2013年开始创业从事建材工程总包业务，拥有近20年国内外工厂设计、工程管理和市场经验。
The founder and CEO of Green Forest Industrial Products, Lv Zhoufeng, graduated from Wuhan University of Technology with a major in Materials Engineering. He previously worked at Yunnan Building Materials Design Institute and started his own business in 2013 engaged in building materials engineering contracting. He has nearly 20 years of experience in factory design, engineering management and marketing both domestically and internationally.
