从量变到质变：米其林中国CEO谈轮胎市场发展与数字化转型
从量变到质变：米其林中国CEO谈轮胎市场发展与数字化转型
From Quantity to Quality: Michelin China CEO on Tire Market Development and Digital Transformation
"向前走你的路，猜猜未来给你什么礼物..."这首朴树的《New Boy》不仅描绘了千禧年的期待，也恰如其分地反映了米其林中国区总裁兼首席执行官叶菲的职业选择。2000年，叶菲放弃体制内"铁饭碗"加入米其林时，中国轮胎市场规模尚小。如今20多年过去，中国已成为全球最大的汽车和轮胎生产国。
"Forward on your path, guess what gifts the future holds..." This lyric from Pu Shu's "New Boy" not only depicts the anticipation of the new millennium but also aptly reflects the career choice of Michelin China CEO Ye Fei. In 2000 when Ye left her "iron rice bowl" government job to join Michelin, China's tire market was still small. Now over 20 years later, China has become the world's largest automobile and tire producer.
轮胎行业的数字化转型在叶菲刚入行时，销售人员需要通过肉眼识别路上车辆的轮胎尺寸。当时中国市场主流车型仅30种左右。如今仅米其林的产品系列就达上千种，必须借助数字化工具才能完成产品匹配。
Digital transformation in tire industry When Ye first joined the industry, sales staff needed to visually identify tire sizes of passing vehicles. There were only about 30 mainstream car models in China then. Now Michelin alone offers thousands of product series, requiring digital tools for product matching.
中国市场成为创新引擎随着中国新能源汽车市场爆发式增长，米其林积极调整产品策略。目前在中高端新能源汽车市场，米其林轮胎搭载率超过30%。叶菲将中国市场比作企业的"健身房"——在这里获得的经验可以反哺全球业务。
China market as innovation engine With explosive growth in China's NEV market, Michelin actively adjusted product strategies. Currently in mid-to-high end NEV market, Michelin tires have an adoption rate over 30%. Ye compares China market to a "gym" for enterprises - experiences gained here can enhance global operations.
可持续发展战略米其林计划2050年实现轮胎100%使用可持续材料生产。这一目标不仅需要研发突破，更需要整个供应链转型。中国作为重要市场，其明确的减碳时间表为米其林的可持续发展战略提供了有力支持。
Sustainability strategy Michelin plans to achieve 100% sustainable materials in tire production by 2050. This goal requires not only R&D breakthroughs but complete supply chain transformation. As a key market, China's clear decarbonization timeline strongly supports Michelin's sustainability strategy.
从1989年进入中国至今，米其林见证并参与了中国轮胎产业从起步到引领全球的完整历程。未来，随着中国汽车产业向电动化、智能化、网联化方向发展，米其林将继续深化本土化战略，与中国市场共同成长。
Since entering China in 1989, Michelin has witnessed and participated in the complete journey of China's tire industry from inception to global leadership. Moving forward, as China's auto industry evolves towards electrification, intelligence and connectivity, Michelin will continue deepening localization strategies to grow together with the China market.
