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全球秋裤热潮:从中国保暖神器到国际时尚单品 The Global Long Johns Trend: From Chinese Winter Essential to International Fashion Statement

全球秋裤热潮:从中国保暖神器到国际时尚单品

全球秋裤热潮:从中国保暖神器到国际时尚单品

The Global Long Johns Trend: From Chinese Winter Essential to International Fashion Statement

随着寒潮来袭,秋裤搜索量激增130%

As cold wave hits, long johns searches surge by 130%

今年下半年,寒潮终于来袭。据中国天气网报道,受冷空气影响,未来三天我国中东部大部将先后出现大风降温、雨雪天气。为此气象部门发布了2021"加强版"秋裤预警地图。

This winter, the cold wave has finally arrived. According to China Weather Network, affected by cold air, most of central and eastern China will experience strong winds, temperature drops, rain and snow in the next three days. The meteorological department has issued an upgraded "long johns warning map" for 2021.

秋裤的时尚革命

The Fashion Revolution of Long Johns

很多人不爱穿秋裤,觉得太臃肿不好看。然而当各大品牌把目光瞄准秋裤,以迅雷不及掩耳之势登上秀场之后,土肥的秋裤也迎来了高光时刻。2020年天猫携手太平鸟等中国品牌登上纽约时装周,其中的"中国秋裤"成为秀台上一抹最潮的风采。

Many people dislike wearing long johns, considering them too bulky and unfashionable. However, when major brands turned their attention to long johns and quickly brought them to fashion shows, these "uncool" garments had their moment in the spotlight. In 2020, Tmall partnered with Chinese brands like Peacebird to showcase at New York Fashion Week, where "Chinese long johns" became the trendiest highlight on the runway.

全球秋裤消费数据惊人

Surprising Global Long Johns Consumption Data

2018年速卖通数据显示,黑五网一期间全球秋裤购买量暴增130%,其中65%为男性消费群体。俄罗斯、荷兰、立陶宛、哈萨克斯坦、法国等国家成为秋裤最大消费国。

2018 AliExpress data showed that global long johns purchases during Black Friday and Cyber Monday surged by 130%, with 65% of buyers being male. Russia, the Netherlands, Lithuania, Kazakhstan and France emerged as the biggest consumers of long johns.

秋裤的西方起源

The Western Origins of Long Johns

现代秋裤起源于北美大陆。1915年加拿大设计师弗兰克•斯坦菲尔德获得秋裤设计专利,被称为"现代商业秋裤之父"。最初的秋裤设计更像是今天的"连衫裤",采用一体式设计将人体上下身全部包住。

Modern long johns originated in North America. In 1915, Canadian designer Frank Stanfield obtained the patent for long johns design and was called "the father of modern commercial long johns". The original design was more like today's "union suits", covering both upper and lower body in one piece.

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全球秋裤热潮:从中国保暖神器到国际时尚单品