外贸独立站运营指南：12款必备谷歌SEO工具推荐（下）
外贸独立站运营指南：12款必备谷歌SEO工具推荐（下）
Guide to Operating Foreign Trade Independent Websites: 12 Essential Google SEO Tools Recommendation (Part 2)
在上一篇文章中，我们介绍了数据分析、关键词分析和流量分析三大类的18种谷歌SEO工具。本文将为您继续推荐另外12款专业工具，帮助您更好地优化外贸独立站。
In the previous article, we introduced 18 Google SEO tools in three major categories: data analysis, keyword analysis and traffic analysis. This article will continue to recommend another 12 professional tools to help you better optimize your foreign trade independent website.
一、站点爬取/索引分析工具 | Site Crawling/Indexing Analysis Tools
1、Screaming Frog SEO Spider
费用 | Cost: 免费+付费 | Free+Paid
功能 | Features: 网站结构优化、站内SEO参考、网站日常维护等 | Website structure optimization, on-site SEO reference, website maintenance, etc.
介绍 | Introduction: Screaming Frog是一个类似搜索引擎爬虫机器人的工具，可以抓取站点内几乎所有资源并进行优化建议，如标题标签、Meta描述等。 | Screaming Frog is a tool similar to search engine crawlers that can crawl almost all resources within a site and provide optimization suggestions, such as title tags, meta descriptions, etc.
2、Moz
费用 | Cost: 免费+付费 | Free+Paid
功能 | Features: 关键词研究、排名追踪、网站检测、反向链接 | Keyword research, ranking tracking, website detection, backlinks
介绍 | Introduction: Moz是一个口碑很好的SEO工具，很多反向链接分析指标都是其独家开发的。 | Moz is a well-regarded SEO tool, many backlink analysis metrics are exclusively developed by them.
二、站点速度工具 | Site Speed Tools
1、Google Pagespeed Insights
费用 | Cost: 免费 | Free
功能 | Features: 网站速度优化、网站前期优化、网站更新维护等 | Website speed optimization, pre-optimization, maintenance, etc.
介绍 | Introduction: Google官方测速工具，提供页面加载速度评级和优化建议。 | Google's official speed testing tool providing page load speed ratings and optimization suggestions.
2、GTmetrix
费用 | Cost: 免费+付费 | Free+Paid
功能 | Features: 网站性能监测、加载速度评估 | Website performance monitoring, load speed evaluation
介绍 | Introduction: 流行的网站性能监测工具，帮助提升用户体验和搜索引擎排名。 | Popular website performance monitoring tool to improve user experience and search engine rankings.
三、分析链接工具 | Link Analysis Tools
1、Backlink Checker
费用 | Cost: 免费 | Free
功能 | Features: 分析竞争对手、找寻外链平台 | Analyze competitors, find backlink platforms
介绍 | Introduction: 快速浏览网站的反向链接配置文件，显示前100个反向链接。 | Quickly view a website's backlink profile, showing the top 100 backlinks.
四、站内图片优化SEO工具 | On-site Image Optimization Tools
1、ShortPixel
费用 | Cost: 免费+付费 | Free+Paid
功能 | Features: 图片压缩、优化和大小调整 | Image compression, optimization and resizing
介绍 | Introduction: 自动优化图片尺寸，支持WebP和AVIF等新格式。 | Automatically optimizes image size and supports new formats like WebP and AVIF.
2、Imagify
费用 | Cost: 免费+付费 | Free+Paid
功能 | Features: 自定义图片压缩率，批量优化 | Custom image compression ratio, batch optimization
介绍 | Introduction: 提供优化和未优化图像的视觉显示，可随时还原原始版本。 | Provides visual display of optimized and unoptimized images, with option to restore original versions.
通过合理使用这些SEO工具，外贸企业可以有效提升网站在Google的排名，获得更多精准流量。建议根据自身需求选择合适的工具组合，定期进行网站优化。
By properly using these SEO tools, foreign trade companies can effectively improve their website rankings on Google and gain more targeted traffic. It is recommended to choose appropriate tool combinations based on needs and conduct regular website optimization.
