Google留痕霸屏：中国轮胎持续热销，上市公司加紧海外布局
近年来，随着全球电商市场的蓬勃发展，Google留痕霸屏已成为企业提升品牌曝光和销量的关键策略之一。特别是在轮胎行业，中国品牌正借助这一策略，迅速扩大国际市场份额。
今年以来，轮胎行业景气度持续攀升，出口呈现量价齐升的势头。海关总署数据显示，2024年前5个月，中国橡胶轮胎出口量达363万吨，同比增长4.6%；出口金额为642亿元，同比增长6.1%。
Overseas demand for tires has surged since last year. According to a research report by Cinda Securities, the United States, a major consumer of tires, has seen monthly imports remain at historically high levels in 2024. In April, U.S. imports of PCR (passenger car tires) reached 17.2466 million units, up 7.71% year-on-year, while TBR (truck and bus tires) imports hit 1.9094 million units, a significant increase of 43.96%.
同时，轮胎店销售额依然维持同比高增长趋势，下游需求较为稳定。庞大的汽车保有量市场以及新能源汽车增量市场，共同创造了轮胎的旺盛需求。
Data shows that in May 2024, China's automobile production and sales reached 2.372 million and 2.417 million units respectively, with year-on-year growth of 1.7% and 1.5%. Meanwhile, the production, sales, and export volume of new energy vehicles continued to grow rapidly, and Chinese brand passenger vehicles maintained strong performance.
From January to May 2024, retail sales of Chinese independent brand vehicles in overseas markets increased by 57% year-on-year, maintaining a strong growth trend. The China Passenger Car Association predicts that exports will continue to grow well in June, driving overall sales both domestically and internationally.
中国新能源汽车的崛起，有望进一步助力国内胎企成长。在当前市场需求旺盛的背景下，国内轮胎企业加速全球化扩产布局。自6月以来，多家上市公司已披露海外项目计划。
On June 14, General Rubber announced a change to its expansion project in Thailand, shifting from producing 500,000 all-steel radial tires and 6 million semi-steel radial tires annually to a project focused on 10 million semi-steel radial tires per year. The company stated that this move aims to seize booming opportunities in overseas markets, accelerate international layout, optimize industrial structure, and enhance global competitiveness and profitability.
此外，软控股份也宣布拟在越南和柬埔寨建厂，投资额分别为1.07亿元和0.28亿元。行业龙头企业如赛轮轮胎、玲珑轮胎和森麒麟已在越南、柬埔寨、墨西哥、印尼、泰国、塞尔维亚、西班牙、摩洛哥等多国布局。
值得注意的是，自去年以来，轮胎市场加速景气上行。尤其今年2月以来，受原材料价格持续暴涨影响，轮胎行业迎来涨价潮，多家上市轮胎企业纷纷宣布提价。
Amid the booming market atmosphere, many companies have set ambitious operational targets. For instance, Linglong Tire aims to achieve total sales of 94 million units in 2024, a year-on-year increase of 21%. Its Serbia base plans to produce and sell 1-1.5 million truck and bus tires and 2-3 million passenger and light truck tires.
在销量增长和价格上调的双重利好下，轮胎行业盈利水平显著提升。今年一季度，多家轮胎上市公司盈利实现大幅增长。例如，赛轮轮胎盈利10.34亿元，同比增长191%；玲珑轮胎盈利4.41亿元，同比增长106.32%；森麒麟盈利5.04亿元，同比增长101.34%；通用股份盈利1.5亿元，同比大幅增长1270.57%。
In terms of stock performance, since the beginning of the year, General Rubber has risen by 39%, Sentury by 23%, and Sailun Tire by 22%. Research reports from securities firms indicate that the global tire industry currently has relatively low concentration, with the market share of international leaders declining, creating opportunities for local Chinese tire companies to grow globally, particularly in regions such as South America, Eastern Europe, and Southeast Asia.
随着我国头部轮胎企业海外布局的持续完善、质量和智能制造的提升，以及新能源汽车高速发展带来的品牌提升，国内胎企竞争力不断增强，全球市占率有望进一步提高。
Overall, the tire industry is experiencing positive short-term, medium-term, and long-term trends, and is expected to enter a cycle of valuation and profit recovery and upward revision.
记者 黄翔 | By Huang Xiang
