精准的北京SEO推广公司：谷歌推广策略与B2B外贸企业避坑指南
外贸企业谷歌优化推广，如何避开服务商的"坑"？
How can foreign trade enterprises avoid "pitfalls" when choosing Google optimization promotion service providers?
在撰写此次避坑指南之前，先给各位外贸朋友们提个醒。如果你们的推广预算一年低于五万，甚至十万，并且希望在第一年获得50封或更多高询盘，那么建议你们千万不要选择服务商单独进行谷歌优化（即谷歌SEO）。
Before writing this pitfall avoidance guide, let me remind our foreign trade friends. If your annual promotion budget is less than 50,000 or even 100,000 RMB, and you hope to get 50 or more high-quality inquiries in the first year, we strongly recommend not choosing service providers for Google optimization (Google SEO) alone.
第一：服务内容模糊不清
First: Vague service content
例如，搜索引擎技术优化服务，如果服务内容中提到导航页面SEO基础优化（即只做一个页面的优化），包括TKD标签、H标签、结构化数据、图片ALT属性、404页面等技术优化。而一个网站的重点页面除了导航页之外，至少还有十个以上，那么这项服务内容实际上只完成了20%。
For example, if the search engine technical optimization service only mentions basic SEO optimization for navigation pages (meaning optimizing just one page), including TKD tags, H tags, structured data, image ALT attributes, 404 pages and other technical optimizations. However, a website typically has at least ten important pages besides the navigation page, meaning this service actually only completes 20% of the work.
第二：包含过多与谷歌优化无关的服务
Second: Including too many services unrelated to Google optimization
在选择谷歌优化服务商时，我们需要仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们和他们签订的服务内容为准。他们所说的一些专业服务，不一定会包含在给我们的服务方案中。
When choosing a Google optimization service provider, we need to carefully examine their proposal content. No matter how professional they sound, what ultimately matters is the service content specified in the contract. Some professional services they mention may not actually be included in the final service plan.
第三：切记不要头脑发热，只关注保证的关键词首页排名数量
Third: Don't get carried away by guaranteed keyword ranking numbers
没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵司的某个产品关键词排名已经在第一页，且暂时没有强大的竞争对手。或许部分服务商会保证持续排名第一页，但这与谷歌的排名逻辑是相悖的。
No service provider can guarantee specific keyword rankings. The only exception is when your product keyword is already on the first page with no strong competitors. Some providers might guarantee maintaining first-page rankings, but this actually contradicts Google's ranking logic.
下一节：在有限的预算下，如何选择适合自己的线上推广渠道？
Next section: How to choose the right online promotion channels with limited budget?
