服装外贸行业谷歌竞价推广全流程指南
服装外贸行业谷歌竞价推广全流程指南
Complete Guide to Google Ads for Garment Export Business
外贸行业概述 | Overview of Export Business
外贸即两国之间的贸易往来，是将国内生产的产品销售到国外的过程。虽然看似复杂，但核心流程与国内贸易相似，主要区别在于交易对象是外国客户，使用外语沟通和外汇结算。
Foreign trade refers to commercial transactions between countries. While it may seem complicated, the core process is similar to domestic trade, with the main differences being foreign clients, communication in foreign languages, and foreign currency settlements.
外贸核心流程 | Key Export Process Steps
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询价(Enquiry)：客户提供产品规格、包装、数量及交货条件(FOB/CIF等)
Enquiry: Clients provide product specifications, packaging, quantity and delivery terms (FOB/CIF etc.)
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报价(Quotation)：包含价格(USD)、包装、交货条件、有效期等关键信息
Quotation: Includes price(USD), packaging, delivery terms, validity period and other key information
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打样(PPS)：收取打样费，制作产前样(Pre-production Sample)
Sampling(PPS): Collect sampling fee and make pre-production samples
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寄样(Sending Sample)：使用UPS/DHL/FedEx等国际快递
Sample Delivery: Use international couriers like UPS/DHL/FedEx
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量产(Mass Production)：确认样品后安排批量生产
Mass Production: Arrange bulk production after sample confirmation
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出货(Shipping)：计算体积选择LCL/FCL运输方式
Shipping: Calculate volume to choose LCL/FCL shipping method
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提单(Bill of Lading)：货物所有权凭证，现多用电放提单
Bill of Lading: Proof of ownership, now mostly electronic release
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收款(Payment)：可收定金(10-50%)，尾款到账后放提单
Payment: Can collect deposit (10-50%), release B/L after final payment
外贸优势 | Export Business Advantages
1. 收款相对容易，纠纷较少
1. Easier payment collection with fewer disputes
2. 可享受出口退税补贴
2. Eligible for export tax rebates
3. 通过信用证(LC)保障交易安全
3. Secure transactions through Letter of Credit(LC)
谷歌推广建议 | Google Ads Recommendations
1. 针对不同国家市场设置单独广告系列
1. Set up separate campaigns for different country markets
2. 使用多语言关键词定位潜在客户
2. Use multilingual keywords to target potential clients
3. 突出展示公司外贸经验和成功案例
3. Highlight company's export experience and success cases
4. 优化着陆页展示完整外贸服务流程
4. Optimize landing pages to showcase complete export process
总结 | Conclusion
外贸流程虽因产品而异，但核心环节相通。通过系统化管理和专业谷歌推广，可有效拓展国际市场。
While export processes vary by product, the core steps are similar. Systematic management and professional Google Ads can effectively expand international markets.
