TikTok小店VS独立站：跨境电商新手该如何选择？
对于刚开始接触跨境电商的人来说，都会面临一个令人头疼的问题：对独立站和TikTok小店缺乏了解，导致不知道该如何进行选择。
For those new to cross-border e-commerce, they often face a headache problem: lack of understanding about independent websites and TikTok Shops, making it difficult to choose between them.
一、TikTok小店优势 | Advantages of TikTok Shop
核心：TikTok小店是基于TikTok生态的引流玩法，形式更加丰富，包括自然流量、明星/达人带货、视频或直播带货等。
Core: TikTok Shop is a traffic acquisition method based on the TikTok ecosystem, with richer forms including organic traffic, celebrity/KOL带货, video or live streaming带货, etc.
1. 免费流量利用率高：TikTok小店在开放小店业务的国家拥有较高的免费流量利用率。
1. High free traffic utilization: TikTok Shop has high free traffic utilization in countries where the shop business is open.
二、TikTok小店劣势 | Disadvantages of TikTok Shop
注册门槛：TikTok小店的申请入驻门槛较高，存在一定的风险。
Registration threshold: The application threshold for TikTok Shop is relatively high, with certain risks.
三、独立站优势 | Advantages of Independent Website
核心：自由度高，不受平台和规则的限制。
Core: High degree of freedom, not restricted by platforms and rules.
四、独立站劣势 | Disadvantages of Independent Website
1. 免费流量转化利用效率低：除非开通英美融合车，否则一般视频无法挂小黄车。
1. Low conversion efficiency of free traffic: Unless the UK-US fusion cart is opened, general videos cannot be linked with shopping carts.
总结：以上便是独立站与TikTok小店的一些优缺点，大家在开展跨境电商业务时，一定要仔细权衡，选择最适合自己的方式。
Conclusion: These are some advantages and disadvantages of independent websites and TikTok Shops. When starting cross-border e-commerce business, you must carefully weigh and choose the most suitable method for yourself.
