2024年TikTok Shop东南亚跨境入驻指南：卖家必读政策与流程
随着TikTok Shop东南亚跨境店铺政策的调整，2024年将有更多跨境卖家有机会入驻这个快速发展的电商平台。本文将详细介绍最新的入驻要求、流程和运营建议。
With the adjustment of TikTok Shop's Southeast Asia cross-border store policies, more cross-border sellers will have the opportunity to enter this rapidly growing e-commerce platform in 2024. This article details the latest entry requirements, procedures and operational recommendations.
TK东南亚入驻要求/TikTok Shop Southeast Asia Entry Requirements
1. 开放地区/Available Regions：新加坡、菲律宾、泰国、越南、马来西亚/Singapore, Philippines, Thailand, Vietnam, Malaysia
2. 企业营业执照入驻/Enterprise Business License Entry：
- 拥有中国内地或中国香港注册的合法企业营业执照/Must have a legally registered business license in Mainland China or Hong Kong
- 营业执照需注册满14天/Business license must be registered for at least 14 days
- 新增无电商经验商家入驻/New entry option for merchants without e-commerce experience
3. 个体户营业执照入驻/Individual Business License Entry：
- 拥有中国内地注册的合法个体户营业执照/Must have a legally registered individual business license in Mainland China
- 营业执照需注册满6个月/Business license must be registered for at least 6 months
- 需要主流平台经营经验/Requires experience in mainstream platforms
- 店铺评分≥4.3或好评率≥90%/Store rating ≥4.3 or positive review rate ≥90%
入驻流程/Entry Process
普通入驻/Standard Entry：
1. 进入官方注册店铺并登陆账号/Access the official registration page and log in
2. 选择市场和入驻方式/Select market and entry method
3. 资质认证/Qualification certification
4. 补充基础信息/Complete basic information
5. 缴纳店铺保证金/Pay store deposit
邀请码入驻/Invitation Code Entry：
1. 访问TikTok Shop Seller Center/Access TikTok Shop Seller Center
2. 进入学习中心查看流程/Check process in Learning Center
3. 填写问卷/Complete questionnaire
4. 等待邮箱通知/Wait for email notification
运营建议/Operational Recommendations
养号策略/Account Nurturing Strategy：
- 准备多个TikTok账号/Prepare multiple TikTok accounts
- 筛选高权重账号/Filter high-weight accounts
- 使用AdsPower等工具自动化养号/Use tools like AdsPower for automated nurturing
引流策略/Traffic Generation Strategy：
- 通过TikTok账号为小店引流/Use TikTok accounts to drive traffic to store
- 保持内容更新频率/Maintain content update frequency
- 增加用户互动/Increase user engagement
温馨提示：入驻前请仔细阅读官方最新政策，确保符合所有要求。
Reminder: Please carefully read the latest official policies before applying to ensure compliance with all requirements.
