谷歌推广真的有效吗？1688选品终极指南（附详细操作步骤）

谷歌推广真的有效吗？1688选品终极指南（附详细操作步骤）

Is Google Ads Really Effective? The Ultimate 1688 Product Sourcing Guide (With Step-by-Step Instructions)

在跨境电商运营中，谷歌推广和1688选品是两个至关重要的环节。 许多卖家常常困惑于谷歌推广的实际效果，以及如何高效利用1688进行产品筛选。 本文将为您详细解析这两个关键问题。

In cross-border e-commerce operations, Google Ads and 1688 product sourcing are two critical components. Many sellers often wonder about the actual effectiveness of Google Ads and how to efficiently use 1688 for product selection. This article will provide a detailed analysis of these two key issues.

一、1688选品详细操作步骤

1. Detailed Steps for 1688 Product Sourcing

第一步：账号登录
首先使用您的1688账号登录平台

Step 1: Account Login
First, log in to the platform using your 1688 account

第二步：关键词搜索
在搜索框输入产品关键词或类目，如"垃圾桶"、"华为手机壳"、"夏季连衣裙"等。1688首页也会展示热门关键词区域，可作为选品参考。

Step 2: Keyword Search
Enter product keywords or categories in the search box, such as "trash can", "Huawei phone case", "summer dress", etc. The 1688 homepage also displays popular keyword sections that can serve as product selection references.

二、专业选品建议

2. Professional Product Selection Advice

货源选择优先级：
1. 优先选择同省货源，缩短发货时间
2. 跨境电商主要货源集中在浙江和广东
3. 选择最靠近自己的货源地点

Supplier Selection Priority:
1. Prioritize suppliers in the same province to reduce shipping time
2. Cross-border e-commerce suppliers are mainly concentrated in Zhejiang and Guangdong
3. Choose the supplier location closest to you

供应商验证要点：
• 确认实际库存情况
• 选择销量稳定的供应商
• 了解发货速度和经营模式

Supplier Verification Points:
• Confirm actual inventory status
• Choose suppliers with stable sales
• Understand shipping speed and business model

三、运费优化策略

3. Shipping Cost Optimization Strategies

运费节省技巧：
1. 同一店铺选择多款产品上架
2. 长期合作可协商运费优惠
3. 注意一件代发的邮费设置

Shipping Cost Saving Tips:
1. Select multiple products from the same store for listing
2. Negotiate shipping discounts for long-term cooperation
3. Pay attention to the shipping fee settings for dropshipping

本文内容来源于图乐跨境说，仅代表作者个人观点。 想获取更多跨境电商市场报告和营销白皮书，请访问雨果网搜索"跨境资料库"。

The content of this article comes from Tule Cross-border Talk and represents the author's personal views only. For more cross-border e-commerce market reports and marketing white papers, please visit Cifnews and search for "Cross-border Database".