2022年TikTok电商趋势报告：B端商家必看的谷歌推广新机遇
2022年TikTok电商趋势报告：B端商家必看的谷歌推广新机遇
2022 TikTok E-commerce Trends Report: Why B2B Sellers Should Invest in Google Ads
图片来源：图虫创意
每一个新兴渠道在进入中国卖家视野之后，总能掀起一股浪潮。作为2022年最受关注的跨境电商平台，TikTok电商正在成为跨境卖家的新蓝海。本报告将为您深度解析平台政策、爆款案例和市场趋势，帮助B端商家把握谷歌推广新机遇。
Every emerging channel creates waves when entering Chinese sellers' vision. As the most watched cross-border e-commerce platform in 2022, TikTok Shop is becoming the new blue ocean. This report provides in-depth analysis of platform policies, best-selling cases and market trends to help B2B sellers seize new Google Ads opportunities.
1. 入驻门槛持续降低 | Lower Entry Barriers
今年2月初开始，TikTok小店自注册审核门槛显著降低：
- 英国跨境店取消定向邀约制
- 新卖家无需第三方平台经验
- 单个店铺可绑定5个TikTok账号
Since February 2022, TikTok Shop registration requirements have been significantly reduced:
- UK cross-border stores no longer require invitation
- New sellers don't need third-party platform experience
- One store can bind 5 TikTok accounts
2. 俄罗斯科技电子类内容激增 | Tech Electronics Boom in Russia
TikTok For Business数据显示，俄罗斯市场科技电子类内容：
• 视频观看量增长TOP3
• 用户体验内容最受欢迎
• 厨房/清洁设备需求旺盛
TikTok For Business data shows tech electronics content in Russia:
• Top 3 in video view growth
• User experience content most popular
• Strong demand for kitchen/cleaning devices
完整报告目录 | Full Report Contents
本报告包含29个专业文件，涵盖：
- 开店政策（4份）
- 爆款分析（3份）
- 市场报告（6份）
- 趋势风向（8份）
- 运营干货（8份）
The report includes 29 professional documents covering:
- Store policies (4 files)
- Best-seller analysis (3 files)
- Market reports (6 files)
- Trend insights (8 files)
- Operation guides (8 files)
获取完整报告：关注公众号"雨果网"回复"社交电商"
Get full report: Follow "雨果网" official account and reply "社交电商"
