天津跨境电商助力"津门造"出海 前4月B2B出口额突破24亿元
天津跨境电商助力"津门造"出海 前4月B2B出口额突破24亿元
Tianjin Cross-border E-commerce Boosts "Jinmen Made" Products Overseas with $245.3 Million B2B Export in First 4 Months
天津跨境电商发展迅猛 - 在疫情冲击线下消费的背景下，天津依托雄厚的工业基础，通过"品牌出海"行动和海外仓布局等创新举措，推动"津门造"产品加速走向国际市场。数据显示，2022年1-4月，天津市实现跨境电商B2B出口交易额24.53亿元。
Rapid Growth of Cross-border E-commerce - Amid pandemic challenges to offline consumption, Tianjin leverages its strong industrial foundation to accelerate the global expansion of "Jinmen Made" products through innovative measures like the "Brand Going Global" initiative and overseas warehouse deployment. Statistics show the city achieved $245.3 million in cross-border B2B export from January to April 2022.
传统企业数字化转型成效显著
天津充分发挥区位优势和制造业基础，引导传统企业开展跨境电商业务。万达轮胎等企业通过成立跨境电商公司，线上出口订单实现10倍增长。目前全市线上转型企业超过2000家，覆盖建材、自行车、医疗器械等多个优势行业。
Remarkable Results in Traditional Enterprises' Digital Transformation
Tianjin capitalizes on its geographical advantages and manufacturing base to guide traditional enterprises into cross-border e-commerce. Companies like Wanli Tire have seen 10-fold growth in online export orders after establishing cross-border e-commerce subsidiaries. Currently, over 2,000 local enterprises have completed digital transformation, covering competitive industries including building materials, bicycles, and medical devices.
创新金融模式解决资金难题
针对海外仓备货资金压力大的问题，天津创新推出跨境电商海外仓保险模式，通过出口信用保险为企业提供授信支持。该模式已为70多个卖家批复超1亿美元授信，带动3亿美元海外仓出口。
Innovative Financial Solutions for Capital Challenges
To address capital pressures in overseas warehouse stocking, Tianjin pioneered an insurance model for cross-border e-commerce warehouses, providing credit support through export credit insurance. This model has approved over $100 million in credit for more than 70 sellers, driving $300 million in overseas warehouse exports.
海外仓网络支撑品牌出海
天津已建成40多个海外仓，总面积超30万平方米。金轮集团等企业通过培育自主品牌成功打入欧洲高端市场，实现利润翻番。同时，天津积极打造3个跨境电商示范园区，吸引支付、物流等专业服务商入驻，形成完整产业链。
Overseas Warehouse Network Supports Brand Globalization
Tianjin has established over 40 overseas warehouses totaling 300,000+ square meters. Companies like Jinlun Group have successfully entered premium European markets with proprietary brands, doubling profits. The city has also built three cross-border e-commerce demonstration parks, attracting professional service providers in payment and logistics to form a complete industrial chain.
创新业态持续涌现
天津港保税区创新推出"前店后仓"的跨境电商保税展示体验店模式。2022年1-4月，该区跨境电商进口单量达666.9万单，交易额10.62亿元，均实现同比增长。未来天津将重点建设跨境电商全球中心仓，打造进口商品集散中心。
Continuous Innovation in Business Models
Tianjin Port Free Trade Zone introduced an innovative "front store, back warehouse" model for cross-border bonded display stores. From January to April 2022, the zone processed 6.669 million cross-border import orders worth $106.2 million, both showing year-on-year growth. Future plans include building global central warehouses to create import commodity distribution hubs.
