手工艺品跨境电商平台推荐：独立站是否更优选择？
手工艺品跨境电商现状分析
Analysis of Handicraft Cross-border E-commerce Status
手工艺品制作复杂，附加价值较高。但在综合类跨境电商平台上，由于内卷严重和低价竞争，手工艺品很难卖出高价。因此，对于跨境卖家来说，选择专门的电商平台更为合适。
Handicrafts involve complex production processes and high added value. However, on comprehensive cross-border e-commerce platforms, due to severe competition and price wars, it's difficult to sell handicrafts at premium prices. Therefore, specialized e-commerce platforms are more suitable for cross-border sellers.
知名手工艺品电商平台推荐
Recommended Handicraft E-commerce Platforms
1. Etsy
全球最知名的手工艺品平台，2021年交易额达122亿美元。女性用户占比75%，但佣金从5%涨至6.5%。
The most famous global handicraft platform with $12.2 billion transaction volume in 2021. Female users account for 75%, but commission increased from 5% to 6.5%.
2. Zibbet
专注于原创手工艺品，月费仅6美元。流量小于Etsy但竞争较小，中国卖家较少。
Focuses on original handicrafts with only $6 monthly fee. Smaller traffic than Etsy but less competition, fewer Chinese sellers.
3. SpoonFlower
专注于织物、壁纸等细分品类，用户精准度高。
Specializes in fabrics, wallpapers and other niche categories with highly targeted users.
4. Handmade@Amazon
亚马逊旗下手工平台，要求团队少于20人，佣金约15%。
Amazon's handicraft platform requiring teams under 20 people, with about 15% commission.
为什么独立站可能是更好选择？
Why Independent Stores Might Be Better?
1. 定价自由：不受平台价格限制，可充分体现手工艺价值
1. Pricing Freedom: Not restricted by platform pricing, can fully reflect handicraft value
2. 品牌建设：更利于建立长期品牌价值
2. Brand Building: More conducive to establishing long-term brand value
3. 零佣金：避免平台不断上涨的佣金压力
3. Zero Commission: Avoid increasing platform commission pressure
4. 营销自主：可自由开展各类营销活动
4. Marketing Autonomy: Freedom to conduct various marketing activities
Ueeshop独立站解决方案：快速建站+营销支付ERP全链路支持，帮助手工艺品卖家实现品牌出海。
Ueeshop Independent Store Solution: Quick website building + full-chain support including marketing, payment and ERP, helping handicraft sellers go global.
温馨提示：手工艺品需特别注意原创保护和版权申请。
Reminder: Special attention should be paid to original protection and copyright application for handicrafts.
