为什么你的谷歌广告没有转化？6个提升海外推广效果的关键策略
谷歌广告是海外独立站的主要流量来源之一。与谷歌SEO不同，谷歌广告见效快，即使是新建的海外网站，也能快速带来流量，非常适合新网站使用。
Google Ads is one of the main traffic sources for overseas independent websites. Unlike Google SEO, Google Ads deliver fast results, allowing even newly established overseas websites to quickly gain traffic, making them ideal for new sites.
然而，不少人反映，谷歌广告效果不佳，钱花出去了，但没有询盘。今天，我们将探讨为什么你的谷歌广告没有转化，并分享一些提升谷歌广告转化率的方法！
However, many report poor Google Ads performance - money spent but no inquiries. Today, we'll explore why your Google Ads aren't converting and share methods to improve conversion rates!
1. 使用否定关键字提高流量精准度
1. Use Negative Keywords to Improve Traffic Accuracy
使用否定关键字后，当用户搜索到这些关键字时，你的广告将不会展示，从而确保广告不会推送给那些只是随便看看而不打算购买的人。
After setting negative keywords, your ads won't display when users search these terms, ensuring ads aren't shown to casual browsers unlikely to purchase.
2. 分析搜索字词报告，优化关键词列表
2. Analyze Search Term Reports to Optimize Keyword Lists
通过Google Ads分析搜索字词报告，观察每个关键字的效果，你可以看到哪些关键词触发了你的广告。根据这些信息，你可以适当增加或减少关键词。
By analyzing Google Ads search term reports, you can see which keywords triggered your ads. Use this data to appropriately add or remove keywords.
3. 优化不同地理位置的广告出价
3. Optimize Bids by Geographic Location
根据不同地理位置的广告转化效果，提高高转化地区的出价，降低低转化地区的出价。
Adjust bids based on conversion performance by location - increase bids in high-conversion areas and decrease in low-conversion regions.
4. 突出产品或服务的独特之处
4. Highlight Product/Service Unique Selling Points
在谷歌广告中强调产品的独特之处，如专利技术、赠品、限时优惠等，吸引用户的注意力。
Emphasize unique features like patented technology, free gifts, or limited-time offers in your Google Ads to capture attention.
5. 持续检查并优化着陆页
5. Continuously Check and Optimize Landing Pages
着陆页是承接流量转化的重要部分，广告的主要功能是引流，而着陆页是流量能否转化的关键。
Landing pages are crucial for conversion. While ads drive traffic, landing pages determine whether that traffic converts.
6. 考虑专业海外营销服务
6. Consider Professional Overseas Marketing Services
如果贵司没有谷歌广告优化专员，建议考虑选择资深的海外营销公司进行谷歌广告代投服务。
If your company lacks Google Ads specialists, consider professional overseas marketing agencies for managed Google Ads services.
瑞谷海外数字营销，拒绝浪费谷歌广告费，实现流量最大化，十三年来致力于外贸公司询盘量翻倍。
Rego Overseas Digital Marketing prevents Google Ads waste and maximizes traffic, with 13 years' experience doubling inquiry volumes for foreign trade companies.
