乐购仕(LAOX)联合日企Onward成立合资公司 专注日本服装出口业务
【亿邦动力网讯】6月25日消息，苏宁云商旗下的日本最大免税店运营商LAOX（乐购仕）与日本控股公司Onward达成战略合作，双方将共同出资成立一家专注于服装出口的合资公司。
According to EBRUN report on June 25th, LAOX (the largest duty-free shop operator in Japan owned by Suning Commerce Group) has formed strategic partnership with Japanese holding company Onward, jointly establishing an apparel export joint venture.
据悉，新公司将于9月1日正式运营，同日将在中国电商平台上线商品。合资公司计划在3年内实现200亿日元（约合人民币10亿元）的营业额目标。公司注册资本约4亿日元（约合人民币2,064万元），其中Onward持股51%，LAOX持股49%。
The new company is scheduled to commence operation on September 1st, with products simultaneously launched on Chinese e-commerce platforms. The joint venture aims to achieve 20 billion yen (approximately 1 billion RMB) in revenue within three years. With registered capital of about 400 million yen (approximately 20.64 million RMB), Onward holds 51% shares while LAOX owns 49%.
在合作分工方面，Onward将负责具有日本文化特色的时装设计制造，而LAOX则通过其跨境电商平台和日本国内免税店渠道进行销售。Onward社长保元道宣表示："日本制造业基础雄厚，我们希望通过此次合作拓展海外市场。"
Regarding division of responsibilities, Onward will be responsible for designing and manufacturing fashion products with Japanese cultural characteristics, while LAOX will handle sales through its cross-border e-commerce platform and domestic duty-free shops in Japan. Onward President Michinobu Yasumoto stated: "Japan has strong manufacturing foundation, and we hope to expand overseas markets through this cooperation."
值得注意的是，Onward此前在中国市场的发展并不顺利，其旗下"23区"等年轻品牌多数因亏损关闭。此次借助LAOX在中国游客中的知名度，双方希望开辟新的销售渠道。LAOX社长罗怡文强调："海外消费者不仅追求高质量的日本产品，更青睐融入日本时尚元素的商品。"
It's noteworthy that Onward previously encountered difficulties in Chinese market, with most of its youth brands like "23区" closed due to losses. By leveraging LAOX's popularity among Chinese tourists, both parties hope to create new sales channels. LAOX President Luo Yiwen emphasized: "Overseas consumers not only pursue high-quality Japanese products, but also favor goods incorporating Japanese fashion elements."
作为苏宁云商海外布局的重要一环，LAOX计划未来3年在日本新增50家免税店。此次合作还考虑推出日本商品直邮服务，为苏宁的跨境O2O战略做准备。
As an important part of Suning's overseas expansion, LAOX plans to open 50 new duty-free shops in Japan within three years. The cooperation also considers launching direct mail service for Japanese products, preparing for Suning's cross-border O2O strategy.
