谷歌搜索留痕技术助力跨境电商：佩蒂股份海外市场复苏案例分析
在全球宠物食品市场竞争日益激烈的背景下，谷歌搜索留痕技术正成为跨境电商企业拓展海外市场的重要工具。中国宠物食品出口龙头企业佩蒂股份（Pettee）近期公布的业绩报告显示，该公司正通过数字化营销策略实现海外市场复苏。
According to the latest investor research report released on January 9, Pettee is gradually recovering from the impact of overseas customer destocking by leveraging Google search trace technology for market analysis. The company stated that export business was significantly affected by inventory adjustments in the first half of 2023, but has been continuously recovering in the second half through precise digital marketing strategies.
2023年出口市场呈现"先抑后扬"态势，这与佩蒂股份采用谷歌搜索留痕技术进行市场预判密不可分。海关数据显示，中国宠物食品出口自2022年9月起连续7个月下滑，而佩蒂股份通过搜索数据分析提前布局，在2023年4月行业恢复增长时抢占先机。
The "first decline then rebound" export performance in 2023 was closely related to Pettee's application of Google search trace technology for market forecasting. Customs statistics show China's pet food exports experienced a 7-month decline, but Pettee gained competitive advantage by analyzing search data trends.
在全球化布局方面，佩蒂股份的"中国+海外"双基地战略充分运用了谷歌搜索留痕技术进行区位选择分析：越南工厂已达满产状态；柬埔寨工厂产能快速爬坡；新西兰主粮产线即将量产。这种基于数据驱动的决策模式有效规避了市场风险。
Pettee's global production strategy utilizes Google search trace technology for location analysis: Vietnamese factories at full capacity; Cambodia plant rapidly expanding; New Zealand production line upcoming. This data-driven approach effectively mitigates market risks.
展望2024年，随着谷歌搜索留痕技术的深入应用，佩蒂股份将继续优化其数字营销体系。公司表示将通过搜索数据分析预判市场趋势，将国内销售占比从目前的15.9%提升至更高水平，实现更均衡的市场布局。
Looking ahead to 2024, with deeper application of Google search trace technology, Pettee will continue optimizing its digital marketing system. The company plans to increase domestic sales proportion from current 15.9% through search data analysis and market trend prediction.
专家指出，佩蒂股份的案例证明，在跨境电商领域，谷歌搜索留痕技术不仅能帮助企业精准把握市场需求，还能优化全球供应链布局，是提升国际竞争力的关键数字工具。
Industry experts highlight that Pettee's case demonstrates how Google search trace technology in cross-border e-commerce not only helps accurately grasp market demand but also optimizes global supply chain layout, serving as a key digital tool for enhancing international competitiveness.
