外贸客户开发：被动获客与自主开发的残酷真相
想做外贸却不知如何开始？ 这里有个残忍的真相...
Want to start foreign trade but don't know how? Here's a harsh truth...
如果你是外贸新人，第一家公司的客户开发模式很可能会影响你的未来发展。
If you're new to foreign trade, the client acquisition model of your first company may significantly impact your future development.
被动获客模式的利弊
Pros and cons of passive acquisition
如果你入职的第一家公司依靠 B2B 网站、展会或官网询盘分发，且公司每年投入大量广告费用获客，你可能会迅速熟悉外贸流程并促成交易。
If your first company relies on B2B platforms, trade shows or website inquiries with substantial annual advertising budgets, you may quickly learn trade processes and close deals.
然而，这样的模式也存在一些弊端。当你习惯了被动获取询盘，每天等待分配订单，就可能不愿意主动花费大量时间和精力进行自主开发。
However, this model has drawbacks. When you get used to passive inquiries and assigned orders, you may become reluctant to invest time in active client development.
自主开发的优势
Advantages of active development
如果你选择的第一家公司以主动开发客户为主，如谷歌、社媒、海关数据、地推等，可能在前三个月或半年内都没有订单，很多人会因此而无法坚持。
If your first company focuses on active development (Google, social media, customs data, field promotion), you might get no orders for 3-6 months, causing many to quit.
但真正通过纯自主开发成交客户的外贸人，积累了自己的获客能力，未来自己创业时投入和压力会小很多。
But those who succeed in pure active development build valuable skills, making future entrepreneurship much easier.
残酷的现实
The harsh reality
90%的人面对纯自主开发的公司都会选择退缩。这也是为什么做平台的外贸人越来越难做，而掌握自主开发技能的人会越来越好的原因。
90% will retreat from pure active development. This explains why platform-dependent traders struggle while active developers thrive.
实用工具推荐
Recommended tools
外贸地图大数据找客户工具：uultt.cn/604E12
Foreign trade mapping tool: uultt.cn/604E12
海关数据 33 国进口数据体验地址
Customs data for 33 countries
