湖北英山"茶衍品"远销澳大利亚 - 揭秘雷家店镇茶产业成功之道
湖北英山"茶衍品"远销澳大利亚 - 揭秘雷家店镇茶产业成功之道
Hubei Yingshan "Tea Derivatives" Exported to Australia - Revealing the Success Story of Leijiadian Town's Tea Industry
专业推广APP为何做不好谷歌推广？ 许多企业在进行海外推广时常常面临各种挑战，特别是在Google推广方面。而湖北安信恒茶业却成功将"茶衍品"打入澳大利亚市场，这其中的成功经验值得借鉴。
Why do professional promotion apps fail at Google Ads? Many enterprises face various challenges when conducting overseas promotion, especially in Google Ads. However, Hubei Anxinheng Tea Company has successfully entered the Australian market with its "tea derivatives", whose successful experience is worth learning from.
近日，湖北安信恒茶业开发有限公司生产的"茶衍品"——杯茶成功出口至澳大利亚。该公司位于英山县雷家店镇，成立于2023年3月，是一家集茶叶种植、收购、深加工为一体的企业，拥有5000多亩茶叶出口备案种植基地。
Recently, Hubei Anxinheng Tea Development Co., Ltd. successfully exported its "tea derivative" product - cup tea to Australia. The company is located in Leijiadian Town, Yingshan County, established in March 2023, and is an enterprise integrating tea planting, purchasing and deep processing, with more than 5,000 mu of tea export registration planting base.
"茶衍品"是什么？ 这是传统茶叶的深加工产品，包括茶食品、茶饮料、茶含片等多种形式。安信恒茶业的"茶衍品"已畅销香港、东南亚、澳大利亚和中东等地，展示了中国茶产业的创新实力。
What are "tea derivatives"? They are deep-processed products of traditional tea, including tea food, tea beverages, tea tablets and other forms. Anxinheng Tea's "tea derivatives" have been sold in Hong Kong, Southeast Asia, Australia, the Middle East and other regions, demonstrating the innovative strength of China's tea industry.
英山雷家店镇的独特之处在于其深厚的茶产业基础。作为英山云雾茶的发源地，该镇高度重视茶产业发展。截至2023年底，全镇茶园面积达4.1万亩，并发展了多个优良茶叶品种。
The uniqueness of Leijiadian Town lies in its solid tea industry foundation. As the birthplace of Yingshan Yunwu Tea, the town attaches great importance to the development of tea industry. By the end of 2023, the total tea garden area in the town reached 41,000 mu, with multiple high-quality tea varieties developed.
近年来，雷家店镇以产业链思维发展茶产业，打造茶产业集群。坚持"精制在园区、初制在基地"的发展思路，完善出口茶产业链，实行园区、厂区、基地、中介、农户"五位一体"的发展模式。
In recent years, Leijiadian Town has developed the tea industry with industrial chain thinking, building a tea industry cluster. Adhering to the development idea of "refining in the park and primary processing in the base", the town has improved the export tea industry chain and implemented a "five-in-one" development model of park, factory, base, intermediary and farmers.
该镇还紧盯茶叶深加工，大力发展大宗绿茶出口、茶食品、茶饮料、茶含片、茶套餐等"茶衍品"，推动茶产业与乡村振兴深度融合。这种创新发展模式为其他地区提供了宝贵经验。
The town also focuses on tea deep processing, vigorously developing bulk green tea exports, tea food, tea beverages, tea tablets, tea sets and other "tea derivatives", promoting the deep integration of tea industry and rural revitalization. This innovative development model provides valuable experience for other regions.
