TCL电视浏览器BrowseHere在巴西月活破百万：中国科技出海的又一成功案例
引言：在全球商业环境动荡变化的背景下，出海已成为许多中国企业的必然选择。海外市场拥有65亿人口，分布在近200个发展水平各异的国家和地区，其复杂性远超企业家们的预期。
Introduction: Against the backdrop of global business turbulence, going overseas has become an inevitable choice for many Chinese companies. The overseas market boasts 6.5 billion people across nearly 200 countries and regions with varying development levels, presenting complexities far beyond entrepreneurs' expectations.
拉丁美洲市场洞察：在拉丁美洲和南美地区，电视观看习惯与中国大不相同。当地居民仍保持着通过电视观看体育赛事和流媒体节目的传统。
Latin America Market Insights: In Latin America and South America, TV viewing habits differ significantly from China. Local residents still maintain the tradition of watching sports events and streaming programs on TV.
根据Conviva的数据，2022年第二季度拉美地区流媒体观看时长增长达70%，显示出强劲的市场需求。这为电视厂商和配套软件服务商提供了巨大机遇。
According to Conviva's data, streaming viewing time in Latin America grew by 70% in Q2 2022, demonstrating strong market demand. This presents tremendous opportunities for TV manufacturers and supporting software service providers.
TCL的出海战略
TCL's Overseas Strategy
硬件先行：TCL早在2002年就进入拉美市场，目前在巴西电视销量排名第三。Omdia数据显示，2023年TCL在巴西市场份额已跻身前三。
Hardware First: TCL entered the Latin American market as early as 2002 and currently ranks third in TV sales in Brazil. Omdia data shows that TCL has ranked among the top three in Brazil's market share in 2023.
软件跟进：2021年底，TCL旗下雷鸟科技发现海外电视浏览器市场存在空白，推出自研产品BrowseHere。这款浏览器针对电视使用场景进行了多项优化：
Software Follow-up: At the end of 2021, TCL's subsidiary FFalcon Technology identified gaps in the overseas TV browser market and launched its self-developed product BrowseHere. This browser has undergone multiple optimizations for TV usage scenarios:
- 遥控器适配：无需额外鼠标设备
- Remote control adaptation: No additional mouse required
- 本土化搜索：支持西班牙语和葡萄牙语自动联想
- Localized search: Supports Spanish and Portuguese auto-suggestions
- 轻量化设计：体积仅为竞品的1/10
- Lightweight design: Size is only 1/10 of competitors
产品亮点与本地化策略
Product Highlights and Localization Strategy
体育赛事优化：针对拉美用户热衷体育赛事的特点，BrowseHere特别优化了赛事观看体验：
Sports Event Optimization: Catering to Latin American users' passion for sports, BrowseHere has specially optimized the sports viewing experience:
• 半场休息时智能推荐其他赛事
• 单次观看时长约50分钟(符合半场观看习惯)
• 社群分享热门赛事链接
• Smart recommendations for other games during halftime breaks
• Average viewing duration of about 50 minutes (matching halftime viewing habits)
• Community sharing of popular event links
本地内容适配：BrowseHere支持80多种语言的语音输入，并开发了自动检测和匹配字幕翻译功能，解决了本地化配音周期长的问题。
Local Content Adaptation: BrowseHere supports voice input in over 80 languages and has developed automatic detection and subtitle matching functions, solving the problem of lengthy localization dubbing cycles.
市场表现与未来规划
Market Performance and Future Plans
目前BrowseHere全球下载量已超1400万，其中：
BrowseHere has now surpassed 14 million global downloads, including:
• 巴西月活跃用户超百万
• 70%用户来自非TCL设备
• 前三季度收入同比增长超8倍
• Over 1 million monthly active users in Brazil
• 70% of users come from non-TCL devices
• Revenue growth exceeding 8 times year-over-year in the first three quarters
未来，BrowseHere计划增加书签共享功能，满足拉美用户的内容分享需求。这一案例证明，即使在智能电视存量竞争的中国市场之外，电视软件应用出海仍大有可为。
In the future, BrowseHere plans to add bookmark sharing features to meet Latin American users' content sharing needs. This case proves that even beyond China's smart TV stock competition, there is great potential for TV software applications to go global.
