外贸数据向好但企业感受存"温差" 中国品牌出海如何直面全球竞争？
中国外贸持续增长但企业面临结构性挑战
China's foreign trade grows but businesses face structural challenges
今年前4月我国外贸数据呈现向好态势，在一季度增长5%的基础上进一步提升至5.7%。然而，不少外贸人的微观感受和宏观经济数据却存在一定"温差"。
China's foreign trade showed positive momentum in the first four months, with growth rising from 5% in Q1 to 5.7%. However, many exporters report a "temperature gap" between macro data and their actual experience.
对外经济贸易大学中国世界贸易组织研究院院长屠新泉提出，从外贸角度看，导致"温差"的原因主要在于结构性的变化。
Tu Xinquan, Dean of China Institute for WTO Studies at UIBE, attributes this gap to structural changes in foreign trade patterns.
近年来，随着我国生产成本的逐渐提高，以往相对简单和轻松的外贸形式可能会越来越少。这促使更多企业不得不主动开拓市场、投入产品研发和技术创新。
With rising production costs, traditional low-value export models are becoming less viable, forcing companies to actively explore new markets and invest in R&D and technological innovation.
"小巨人"企业引领品牌出海新浪潮
"Little Giants" spearhead new wave of brand globalization
在5月10日于上海启动的中国品牌日活动上，上海市机器人行业协会携手节卡机器人等机器人领域的头部企业出现在了今年新增设的专题展区上。
At China Brand Day event in Shanghai on May 10, leading robotics companies like JAKA Robotics showcased in a newly added exhibition zone.
节卡机器人常务副总裁常莉表示："近年来我们每年的海外业务都在翻倍增长。"欧美用户对于机器人"入门"的性能测试堪称严苛，比如对速度和负载的要求需要同时实现实际使用中不会达到的极限值。
"Our overseas business has been doubling annually," said Chang Li, VP of JAKA Robotics. European and American clients impose rigorous testing standards, demanding performance beyond practical usage limits.
机电产品出口表现亮眼
Strong performance in mechanical and electrical exports
前4个月的外贸数据显示，我国机电产品出口4.62万亿元，占全国出口比重的近6成，同比增长6.9%。在12类出口重点商品中，11类实现了正增长。
Mechanical/electrical exports reached 4.62 trillion yuan, accounting for nearly 60% of total exports with 6.9% growth. 11 of 12 major categories showed positive growth.
安永专家郑铭驹指出，中国企业的国际优势来自：
1. 成本控制能力
2. 产品多元化
3. 灵活供应链
4. 创新制造能力
5. 数字营销经验
EY's Cheng Mingju highlights Chinese companies' competitive edges:
1. Cost control
2. Product diversification
3. Flexible supply chains
4. Innovation capabilities
5. Digital marketing expertise
跨境电商加速品牌国际化
Cross-border e-commerce accelerates brand globalization
随着跨境电商的发展，大量中小企业正在加快品牌出海的步伐。PingPong支付公司表示，许多传统贸易企业正在向微笑曲线两端转型升级。
Cross-border e-commerce enables SMEs to globalize faster. Payment firm PingPong notes traditional traders moving up the "smile curve" value chain.
杭州商务局表示，浙江企业品牌意识强，更倾向通过亚马逊等平台直接触达海外消费者。首批30个长三角国际品牌创新案例近日发布，涵盖先进制造、现代服务等多个领域。
Hangzhou officials note Zhejiang companies' strong branding focus, preferring direct-to-consumer platforms like Amazon. 30 Yangtze Delta brand cases were recently recognized across advanced manufacturing and services sectors.
华东理工大学副校长阎海峰建议，长三角应建立适合品牌经济发展的体制机制，加强政策协同，以品牌国际化推动区域共同体建设。
ECUST Vice President Yan Haifeng suggests the Yangtze Delta develop institutional mechanisms for brand economy, enhancing policy coordination to build regional community through brand globalization.