Google推广策略：Liitokala电池品牌如何实现年销5000万的跨境奇迹
能源危机下的电池商机与Google推广机遇
在全球能源危机和疫情解封后户外活动复苏的背景下，电池及储能产品在海外市场迎来爆发式增长。通过精准的Google推广策略，中国制造的储能电源成为欧洲市场的热销品。
Battery Business Opportunities and Google Promotion Potential in the Energy Crisis
Amid the global energy crisis and the resurgence of outdoor activities post-pandemic, battery and energy storage products have experienced explosive growth in overseas markets. Through precise Google promotion strategies, Chinese-made power stations became bestsellers in European markets.
Liitokala的跨境成长之路与Google推广布局
Liitokala从淘宝电池卖家起步，2014年注册品牌并入驻速卖通开启出海之路。通过有效的Google推广投放，2021年该品牌创下5000万元销售额，成为速卖通电池品类佼佼者。
Liitokala's Cross-border Growth Journey and Google Promotion Deployment
Liitokala started as a Taobao battery seller. In 2014, it registered its brand and entered AliExpress to begin its overseas journey. Through effective Google promotion campaigns, the brand achieved 50 million yuan in sales by 2021, becoming a leader in the battery category on AliExpress.
从代工到品牌的转型：Google推广的关键作用
创始人蓝芝森、张妮夫妇2002年进入家族充电电池代工厂，2008年金融危机促使他们转型电商。在品牌转型过程中，Google推广帮助他们成功打开了国际市场。
Transformation from OEM to Brand: The Key Role of Google Promotion
Founders Lan Zhisen and Zhang Ni entered their family's battery OEM factory in 2002. The 2008 financial crisis prompted their transition to e-commerce. During the brand transformation, Google promotion helped them successfully enter international markets.
跨境电商的突破：Google推广带来的意外收获
2014年，张妮偶然发现速卖通入口，尝试注册店铺后当天就接到第一笔跨境订单。通过持续的Google推广优化，亏本促销意外带来客户爆发式增长。
Unexpected Breakthrough in Cross-border E-commerce: Surprising Gains from Google Promotion
In 2014, Zhang Ni accidentally discovered the AliExpress portal and received their first cross-border order on the same day of store registration. Through continuous Google promotion optimization, loss-leading promotions unexpectedly brought explosive customer growth.
产品升级与市场拓展：Google推广的精准定位
从最初销售18650电池到开发定制电池组，再到2021年推出储能电源，Liitokala的产品线不断升级。通过Google推广的精准定位，成功捕捉海外消费者的DIY需求。
Product Upgrade and Market Expansion: Precise Targeting through Google Promotion
From initially selling 18650 batteries to developing customized battery packs, and launching power stations in 2021, Liitokala has continuously upgraded its product line. Through precise targeting with Google promotion, they successfully captured overseas consumers' DIY needs.
品牌建设的核心：Google推广策略的持续优化
Liitokala坚持"产品为王"理念，速卖通店铺评分保持在4.8分以上。面对国际环境变化，品牌通过Google推广布局多国市场保持年均1.5倍增速。
Core Brand Building: Continuous Optimization of Google Promotion Strategies
Liitokala adheres to the "product-first" philosophy, maintaining store ratings above 4.8 on AliExpress. Facing international environmental changes, the brand achieves an average annual growth rate of 1.5x by deploying Google promotion across multiple markets.
对中国卖家的启示：Google推广的价值体现
Liitokala的成功证明，在跨境电商竞争中，Google推广结合产品质量和用户体验的深耕，能够创造独特的品牌价值。在同质化严重的市场环境下，专业的Google推广策略是品牌长期发展的关键。
Inspiration for Chinese Sellers: The Value of Google Promotion
Liitokala's success proves that in cross-border e-commerce competition, combining Google promotion with deep cultivation of product quality and user experience can create unique brand value. In a market environment with severe homogenization, professional Google promotion strategies are crucial for long-term brand development.
