SEO推广用户最多的平台及谷歌竞价推广技巧详解
什么是SEO推广？ | What is SEO Promotion?
SEO推广是通过优化网站内容和结构，提高网站在搜索引擎中的自然排名，从而获得更多免费流量的营销方式。目前用户最多的SEO推广平台包括：
SEO promotion is a marketing method that improves a website's organic ranking in search engines by optimizing content and structure. The most popular SEO promotion platforms currently include:
谷歌竞价推广技巧 | Google Ads Bidding Techniques
1. 关键词研究：使用Google Keyword Planner工具找到高转化率的关键词
1. Keyword Research: Use Google Keyword Planner to find high-conversion keywords
2. 广告组优化：将相似关键词分组，提高广告相关性
2. Ad Group Optimization: Group similar keywords to improve ad relevance
3. 出价策略：根据转化目标选择手动或自动出价
3. Bidding Strategy: Choose manual or automatic bidding based on conversion goals
4. 广告文案：包含关键词、突出卖点、添加行动号召
4. Ad Copy: Include keywords, highlight selling points, add call-to-action
如何创建谷歌广告？ | How to Create Google Ads?
1. 登录Google Ads账户
1. Log in to Google Ads account
2. 点击"新建广告系列"
2. Click "New Campaign"
3. 选择广告目标（销售、潜在客户、网站流量等）
3. Select campaign goal (sales, leads, website traffic, etc.)
4. 设置预算和出价策略
4. Set budget and bidding strategy
5. 创建广告组和撰写广告文案
5. Create ad groups and write ad copy
6. 选择投放网络和地理位置
6. Select networks and locations
7. 设置广告投放时间
7. Set ad schedule
8. 提交审核并发布
8. Submit for review and publish
外贸企业推广建议 | Promotion Tips for Foreign Trade Companies
谷歌作为全球知名搜索引擎，占据主要市场份额。中国外贸企业可通过Google Ads将产品信息推向全球用户，获取询盘和订单。
Google, as a world-renowned search engine, holds a major market share. Chinese foreign trade companies can use Google Ads to promote product information to global users and obtain inquiries and orders.
虽然创建首个Google Ads广告系列看似简单，但账户结构设计对后续管理和优化至关重要。建议遵循以下原则：
Although creating the first Google Ads campaign seems simple, the account structure design is crucial for subsequent management and optimization. It is recommended to follow these principles:
1. 以目标为导向
1. Goal-oriented
2. 最大化投资回报率
2. Maximize ROI
3. 便于管理
3. Easy to manage
4. 分阶段实施
4. Implement in phases
