外贸独立站推广：如何计算Google AdWords竞价推广价值
做外贸SOHO，谁没有一把辛酸泪？ 文 | Tess
Being a foreign trade SOHO, who doesn't have a handful of bitter experiences? By Tess
一位SOHO向我留言，诉说了他遇到的奇葩供应商。我发给他一篇写于2013年的文章，记录了当时遇到的一个奇葩供应商案例。求助者看完后瞬间觉得好受多了。
A SOHO left me a message describing an absurd supplier he encountered. I shared with him an article I wrote back in 2013 documenting a similar experience. After reading it, he immediately felt better.
01 奇葩供应商的噩梦经历
01 The Nightmare Experience with an Absurd Supplier
上周朋友要买几十台空调库存，我帮忙联系供应商。广州某电器公司回复说有库存，业务员态度积极。作为回报，我把一个南非客户的样板单也给了他们。
Last week a friend wanted to purchase dozens of air conditioner stocks, so I helped contact suppliers. A Guangzhou appliance company replied that they had inventory, and the salesperson was very proactive. As a return favor, I also gave them a sample order from a South African client.
确认价格和交货期后，我付了较高的样板费，强调必须一周后通过DHL空运到南非。业务员承诺按时交货，但没想到这竟是噩梦的开始...
After confirming the price and delivery time, I paid a relatively high sample fee and emphasized that it must be shipped to South Africa via DHL within a week. The salesperson promised timely delivery, but little did I know this was the beginning of a nightmare...
02 令人愤怒的电话调查
02 The Infuriating Phone Investigation
付款后不到半小时，接到一个莫名其妙的电话："听说你下了样板单？你对我们公司了解多少？"对方像审犯人一样盘问我，甚至要求我重复提供公司信息。
Less than half an hour after payment, I received a bizarre phone call: "I heard you placed a sample order? How much do you know about our company?" The person interrogated me like a criminal, even demanding that I repeatedly provide company information.
当我表示这些问题已与业务员确认过时，对方竟说："你能跟她说怎么不能跟我说？"最终我愤怒地表示要么做样板要么退款，对方直接挂断了电话。
When I said these issues had already been confirmed with the salesperson, the person actually said: "Why can you talk to her but not me?" Finally I angrily said either make the sample or refund, and the other party simply hung up.
03 拖延与欺骗的结局
03 The Ending of Delay and Deception
虽然预感不妙，但想着既然收了钱应该会做样板。然而一周后询问进度时，业务员竟说最近很忙没空生产，要求再等一周。当我要求退款时，对方开始各种推诿。
Although I had a bad feeling, I thought since they took the money they should make the sample. But when I inquired about progress a week later, the salesperson actually said they were too busy to produce it recently and asked to wait another week. When I requested a refund, they started making all kinds of excuses.
后记：君子报仇十年不晚
Postscript: Revenge is a dish best served cold
2013年写这篇文章时，那家公司还在找各种理由拖延退款。经过不懈抗争，拖了很久才拿回钱。搞笑的是，4年后他们竟又给我发开发信，似乎完全忘记了这件事！
When I wrote this article in 2013, that company was still finding various excuses to delay the refund. After persistent fighting, it took a long time to get the money back. Ironically, 4 years later they actually sent me a development email again, as if they had completely forgotten about this incident!
现在查这家公司的记录，果然"战功赫赫"：国内外官司一大堆。所以当你不够强大时，该忍则忍，但一定要记住这些教训。等到壮大之后，有仇报仇，有怨报怨！
Now checking this company's record, it's indeed "glorious": lots of domestic and international lawsuits. So when you're not strong enough, endure when you must, but be sure to remember these lessons. When you become strong enough, settle scores as deserved!
SEO建议：外贸独立站推广中，Google AdWords的价值计算需要考虑转化率、客户生命周期价值等因素。建议先小规模测试，记录每个关键词的投入产出比，再逐步扩大有效渠道。
SEO suggestion: In foreign trade website promotion, calculating the value of Google AdWords requires considering factors like conversion rate and customer lifetime value. It's recommended to start with small-scale tests, record the ROI of each keyword, then gradually expand effective channels.
