跨境电商新手必看：4款高潜力产品谷歌广告投放全记录
随着跨境电商的蓬勃发展，越来越多的新手卖家希望借助谷歌广告快速打开市场。本文将分享一个真实的谷歌广告测试案例，包含4款精选产品的投放策略和实操细节。
With the rapid development of cross-border e-commerce, more and more new sellers want to use Google Ads to quickly enter the market. This article shares a real Google Ads test case, including the advertising strategies and practical details of 4 selected products.
一、网站建设基础准备
1. Website Setup Basics
域名选择：使用Namesoil购买.shop后缀域名，成本仅需几美元。相比.com域名，新后缀更具性价比。
Domain Selection: Purchased .shop domain from Namesoil for just a few dollars. Compared to .com domains, new extensions offer better value.
建站方案：WordPress+WooCommerce组合，Hostinger主机。利用其免费SSL证书（可向客服申请多个）。Elementor页面构建器+Hello主题实现完全自定义，WPRocket插件优化网站速度。
Website Solution: WordPress+WooCommerce with Hostinger hosting. Utilize free SSL certificates (can request multiple from support). Elementor page builder + Hello theme for full customization, WPRocket plugin for speed optimization.
二、4款精选产品定价策略
2. Pricing Strategies for 4 Selected Products
产品1：速卖通成本$6，网站定价$15，定位"最划算产品"
Product 1: $6 cost on AliExpress, priced at $15 on website, positioned as "Best Value"
产品2：中美发货成本约$20，定价$40，定位"最佳整体商品"
Product 2: $20 shipping cost from China/US, priced at $40, positioned as "Best Overall"
产品3：速卖通成本$6（含$4运费），定价$15，同样定位"最划算"
Product 3: $6 cost on AliExpress (including $4 shipping), priced at $15, also positioned as "Best Value"
产品4：速卖通成本$7，定价$20，定位"最适合新手"
Product 4: $7 cost on AliExpress, priced at $20, positioned as "Best for Beginners"
三、网站优化关键点
3. Website Optimization Tips
视觉设计：使用Canva设计logo，参考优秀网站布局。菜单栏采用E9E9E9浅灰色，字体使用Rosarivo/Rosarvo组合。
Visual Design: Use Canva for logo design, reference excellent website layouts. Menu bar in #E9E9E9 light gray, fonts using Rosarivo/Rosarvo combination.
落地页类型：
1. 传统产品页：精心排版描述，加入动态图片/视频
2. "最佳"文章：分类展示最佳预算、最佳整体等产品
3. 软文形式：使用CartFlow插件制作高转化结账页
Landing Page Types:
1. Traditional product pages: Well-formatted descriptions with dynamic images/videos
2. "Best of" articles: Categorized display of best budget, best overall products
3. Soft articles: Use CartFlow plugin to create high-converting checkout pages
四、广告账户注意事项
4. Google Ads Account Tips
若广告账户被封，建议使用VPS或指纹浏览器创建新账户测试。VPS是首选方案，因指纹浏览器需额外购买IP地址。
If the ad account is banned, it's recommended to use VPS or fingerprint browser to create a new account for testing. VPS is the preferred solution as fingerprint browsers require additional IP purchases.
总结：跨境电商新手通过精选产品、合理定价和优化网站，配合谷歌广告测试，可以找到盈利机会。关键在于持续测试和优化！
Conclusion: Cross-border e-commerce beginners can find profitable opportunities by selecting products, setting reasonable prices, optimizing websites, and testing with Google Ads. The key is continuous testing and optimization!
