谷歌数字人才培养计划全面升级：助力数字营销与开发技能提升
谷歌数字人才培养计划全面升级：助力数字营销与开发技能提升
Google Digital Talent Program Upgraded: Boosting Digital Marketing & Development Skills
在数字化浪潮中，掌握前沿数字技能已成为职场竞争力的核心要素。根据谷歌与经济学人智库联合发布的《弥合职业技能差距》白皮书显示，62%的职场人士迫切希望提升数字化能力。
In the digital wave, mastering cutting-edge digital skills has become the core element of workplace competitiveness. According to the Google-Economist Intelligence Unit white paper "Bridging the Skills Gap", 62% of professionals urgently want to improve their digital capabilities.
计划升级亮点 | Program Upgrade Highlights
2023年谷歌与网易有道、智联招聘合作推出的"谷歌数字人才培养计划"实现三大突破：
- 新增谷歌开发技术课程体系
- 数字营销课程新增"智能化广告解决方案"章节
- 开展高校师资培训项目
The 2023 "Google Digital Talent Program" co-launched with NetEase Youdao and Zhaopin features three major breakthroughs:
- New Google Development Technology curriculum
- Added "Smart Advertising Solutions" chapter to digital marketing courses
- Launched university faculty training program
课程内容详解 | Course Details
数字营销课程全新第五章涵盖：
- 效果最大化广告系列
- 隐私保护衡量方案
- App Campaign深度解析
The Digital Marketing course new Chapter 5 covers:
- Performance Max campaigns
- Privacy-safe measurement solutions
- In-depth App Campaign analysis
开发技术课程提供：
- Google开发产品全系列课程
- 实战性Codelabs编程实验
- 开发基础知识系统教学
The Development Technology course offers:
- Complete Google development product courses
- Practical Codelabs programming exercises
- Systematic teaching of development fundamentals
职业发展支持 | Career Development Support
项目通过与智联招聘合作，为学员提供：
- 数字营销/开发岗位精准匹配
- 企业用人需求直通车
- 就业竞争力专项提升
Through partnership with Zhaopin, the program provides:
- Precise digital marketing/development job matching
- Direct access to corporate recruitment needs
- Specialized employment competitiveness enhancement
谷歌中国教育合作负责人表示："我们期待通过校企合作新模式，年均为行业输送5000+数字技能人才，助力中国企业数字化转型。"
Google China Education Lead stated: "Through innovative school-enterprise cooperation, we aim to cultivate 5000+ digital talents annually to support Chinese enterprises' digital transformation."