外贸企业如何通过Google推广和Facebook广告拓展海外市场？完整外贸流程解析
对于希望拓展海外市场的外贸企业来说，Google推广和Facebook广告已成为最有效的数字营销渠道。但在开展推广前，了解完整的外贸业务流程至关重要。
For foreign trade companies looking to expand into overseas markets, Google Ads and Facebook advertising have become the most effective digital marketing channels. However, before launching campaigns, understanding the complete foreign trade business process is crucial.
1. 外贸洽谈阶段
1. Foreign Trade Negotiation Stage
• 制作形式发票(Proforma Invoice)用于报价、交易参考或客户申请进口许可
• Prepare Proforma Invoice for quotation, transaction reference or customer's import license application
2. 交易确认
2. Transaction Confirmation
• 签订正式外贸合同
• Sign formal foreign trade contract
3. 出口准备
3. Export Preparation
• 准备商业发票、装箱单、核销单、报关单等文件
• Prepare commercial invoice, packing list, verification form, customs declaration, etc.
• 申请商检通关单
• Apply for commodity inspection clearance
4. 报关后流程
4. Post-Customs Procedures
• 海关退返核销单、报关单收汇联与核销联
• Customs returns verification form and foreign exchange/cancellation copies of customs declaration
5. 交货与运输
5. Delivery & Shipping
• 获得提单(Bill of Lading)，有时直接做电放提单
• Obtain Bill of Lading (sometimes directly issue telex release BL)
6. 收款文件准备(信用证付款方式)
6. Payment Documentation(for L/C payment)
• 制作全套单据：发票、装箱单、商检证、产地证等
• Prepare full set of documents: invoice, packing list, inspection certificate, certificate of origin, etc.
7. 核销与退税
7. Verification & Tax Refund
• 凭收汇银行水单、核销单、报关单核销联办理
• Process with bank receipt, verification form and customs declaration cancellation copy
通过了解这一完整流程，外贸企业可以更好地规划Google推广和Facebook广告的投放策略，确保从客户开发到最终交易的全流程顺畅。
By understanding this complete process, foreign trade companies can better plan their Google Ads and Facebook advertising strategies to ensure smooth operations from customer acquisition to final transaction.
淄博SEO推广专员提示：在开展Google推广时，建议结合关键词优化和精准定位，同时配合Facebook广告的多渠道营销策略，以获得最佳海外推广效果。
Zibo SEO Specialist Tip: When implementing Google Ads, it's recommended to combine keyword optimization with precise targeting, along with Facebook advertising's multi-channel marketing strategy, to achieve optimal overseas promotion results.