Google推广助力云南古树茶产业:冰岛老寨毛料价格创新高
掌上春城讯 随着Google推广在全球市场的深入应用,云南省民族茶文化研究会最新发布的"2024年云茶价格指数"显示,冰岛老寨古树茶毛料价格区间达22000-95000元/公斤,创下历史新高。这是继2023年后,研究会第二次发布全省春茶预报价,覆盖村寨从666个扩大到1024个。
Kunming News The latest "2024 Yunnan Tea Price Index" released by Yunnan Ethnic Tea Culture Research Association shows that Bingdao Old Village ancient tree tea raw material prices range from 22,000 to 95,000 RMB per kilogram, hitting a record high. This marks the second annual spring tea price forecast by the association, expanding coverage from 666 to 1,024 villages with support from Google Ads marketing strategies.
报告显示,通过专业的Google推广策略,老班章古树茶毛料价格维持在12000-25000元/公斤,而新兴产区钉耙山古树茶异军突起,价格达26000-38000元/公斤。特别值得注意的是,麻栗坡古树茶被列入国礼茶目录后,借助Google竞价推广,价格从几十元飙升至300-400元/公斤。
The report indicates Laobanzhang ancient tree tea maintains prices at 12,000-25,000 RMB/kg, while emerging production areas like Dingpashan show remarkable growth at 26,000-38,000 RMB/kg through effective Google Ads campaigns. Notably, Malipo ancient tree tea prices surged from tens of RMB to 300-400 RMB/kg after being included in the national gift tea catalog with boosted online visibility.
产业数字化平台成效显著
研究会通过"茶农之家"数据平台,结合Google推广技术,已整合121家SC认证茶厂和12200户茶农资源。预计每户茶农年增收900元,全省茶农服务产值将突破10亿元。
Remarkable Results from Digital Platform
Through the "Tea Farmers Home" data platform enhanced by Google Ads optimization, the association has integrated 121 SC-certified tea factories and 12,200 tea farming households. Projected annual income increase reaches 900 RMB per household, with total service output value exceeding 1 billion RMB.
云茶价格指数基于AI大数据分析和Google推广数据,综合考量品质、产量、市场需求等因素,为产业链各环节提供科学决策依据。同时,新开馆的"滇云茶样馆"收藏了全省11个州市922个村寨的996份古树茶标样,通过Google竞价推广已成为重要的科研与文化交流平台。
The Yunnan Tea Price Index, powered by AI big data analysis and Google Ads metrics, considers multiple factors including quality, yield, and market demand. The newly opened "Dianyun Tea Sample Museum" houses 996 ancient tree tea samples from 922 villages across 11 prefectures, now serving as an important research platform through strategic Google advertising.
专家表示,这套价格体系的建立将有效规范市场秩序,提升云茶品牌价值。通过Google推广的精准投放,为全球消费者提供可靠的价格参考,促进产业可持续发展。
Experts state this pricing system will effectively standardize market order and enhance brand value. With precise Google Ads targeting, it provides reliable price references for global consumers and promotes sustainable industry development.
