Jumia年中大促指南：2024年非洲电商热销品类全解析
Jumia年中大促指南：2024年非洲电商热销品类全解析
Jumia Mid-Year Sale Guide: Complete Analysis of 2024 Africa E-commerce Best Sellers
各位卖家朋友，准备好迎接Jumia年中盛典了吗？2024年5月起，Jumia周年庆来袭！过去2年，Jumia平台类目搜索量持续攀升，尤其是在2023年6月的Jumia周年庆期间，平台所有类目都获得了强劲增长。
Dear seller friends, are you ready for Jumia's mid-year festival? Starting from May 2024, the Jumia Anniversary Sale is coming! Over the past two years, Jumia's category search volume has continued to rise, with all categories achieving strong growth during the June 2023 anniversary event.
就搜索量而言，消费电子类是搜索类目Top1，其次是美妆及个人护理。就产品而言，消费电子类目中的移动电源、智能手表、蓝牙耳机搜索同比增长最快；美妆及个人护理类目中护发、护肤等产品搜索量最大。
In terms of search volume, consumer electronics ranked first in searches, followed by beauty and personal care. Among products, power banks, smart watches, and Bluetooth earphones showed the fastest year-on-year search growth in consumer electronics, while hair care and skincare products had the highest search volume in beauty and personal care.
各站点热销品类分析 | Analysis of Best-Selling Categories by Site
1. 尼日利亚站点 | Nigeria Site
手机及蓝牙配件类连续两年周年庆占据热销榜第一，远超其他热销品类，移动电源、蓝牙耳机是消费者的心头好。
Mobile phones and Bluetooth accessories have topped the best-seller list for two consecutive years during the anniversary sale, far surpassing other categories, with power banks and Bluetooth earphones being consumer favorites.
2. 肯尼亚站点 | Kenya Site
手机及蓝牙配件类销量强劲，且销量占比远超其他热销品类。家居品类上升至Top2，女性配饰上升至Top3。
Mobile phones and Bluetooth accessories show strong sales performance with significantly higher sales proportion than other categories. Home products rose to second place, while women's accessories climbed to third.
定价策略建议 | Pricing Strategy Recommendations
周年庆定价公式 | Anniversary Sale Pricing Formula
直邮跨境小包定价 = (成本+利润+国内运费+国际运费)(1+退货率)/（1-佣金比率）*平台汇率
海外仓商品定价 = (成本+利润+运费+仓储费+妥投出库费)*(1+退货率)（1+佣金比率）*汇率
Cross-border small parcel pricing = (Cost + Profit + Domestic shipping + International shipping)(1+Return rate)/(1-Commission rate)*Platform exchange rate
Overseas warehouse pricing = (Cost + Profit + Shipping + Storage fee + Delivery fee)*(1+Return rate)(1+Commission rate)*Exchange rate
重要提醒 | Important Reminder
周年庆期间的定价不应高于平时售价，周年庆结束之后需要尽快调整价格，让消费者确认在周年庆获得了优惠价格的事实。
Anniversary sale prices should not be higher than regular prices. After the sale ends, adjust prices promptly to let consumers confirm they received discounted prices during the event.
如何报名参加 | How to Participate
活动时间 | Event Period
2024年5月27日至2024年7月14日（各站点时间请到申请链接查看）
报名起止时间：2024年5月6日至2024年5月19日
May 27, 2024 to July 14, 2024 (Check specific dates for each site via application link)
Registration period: May 6, 2024 to May 19, 2024
立即行动 | Take Action Now
想在Q2实现业绩突破的卖家，赶紧点击此处，报名周年庆大促。
Sellers looking to achieve Q2 performance breakthroughs should click here now to register for the anniversary sale.
