外贸新手必看：2023年最佳SEO推广平台与谷歌竞价入门指南
外贸新手必看：2023年最佳SEO推广平台与谷歌竞价入门指南
Best SEO Promotion Platforms & Google Ads Guide for Foreign Trade Beginners in 2023
1. 英语能力决定你的起点 | 1. English Proficiency Determines Your Starting Point
如果你具备出色的英语能力，听说读写流利，那么不妨直接应聘外贸业务岗。目前，许多外贸公司倾向于培养新人，加之疫情影响，展会受阻，线上平台日益活跃，利用平台和直播进行推广的方式备受青睐，英语好的人在这方面更具优势。
If you have excellent English skills in listening, speaking, reading and writing, you can directly apply for foreign trade sales positions. Currently, many foreign trade companies prefer to train newcomers. With the impact of the pandemic, exhibitions are blocked, and online platforms are becoming increasingly active. Promotion methods using platforms and live streaming are highly favored, and those with good English have more advantages in this regard.
2. 英语一般？从基础岗位做起 | 2. Average English? Start from Basic Positions
倘若你的英语水平一般，例如仅通过了大学英语四级考试，建议从外贸业务助理或跟单工作做起，这样压力会相对较小，有助于你逐渐适应这个行业并与英文打交道。
If your English is average, for example only passed CET-4, it's recommended to start as a foreign trade assistant or merchandiser. The pressure will be relatively smaller, helping you gradually adapt to the industry and deal with English.
3. 选择比努力更重要 | 3. Choice is More Important Than Effort
无论是上述哪种情况，在选择公司和行业时都要多花些时间进行比较。因为在外贸行业中，收入较高、每月能获得数万提成的通常都是资深业务人员，至少需要三四年的积累。
In either case above, spend more time comparing when choosing companies and industries. Because in foreign trade, those with higher incomes and monthly commissions of tens of thousands are usually senior salespeople with at least 3-4 years of accumulation.
4. B端与C端的选择 | 4. B2B vs B2C Options
外贸有多种形式，包括面向B端和C端的业务。你可以多向同学或朋友请教，增长见识，再确定自己是否愿意尝试。
Foreign trade has various forms including B2B and B2C businesses. You can consult classmates or friends to broaden your horizons before deciding whether to try.
5. 坚持才能成为专家 | 5. Persistence Leads to Expertise
正如"三百六十行，行行出状元"所言，在任何行业中，都要深入挖掘。让客户觉得你专业、可靠，就一定会有机会。
As the saying goes "All trades have their masters", you need to dig deep in any industry. Make customers feel you're professional and reliable, and opportunities will surely come.
6. 外贸的本质是人际关系 | 6. The Essence is Human Relationships
做外贸的本质是与外国人打交道。但外国人也是人，他们喜欢占小便宜、追求金钱、诚实守信，这些都是相通的。
The essence of foreign trade is dealing with foreigners. But foreigners are also people - they like small advantages, pursue money, and value honesty, these are all common.
SEO推广平台推荐 | Recommended SEO Promotion Platforms
• 谷歌SEO优化 | Google SEO Optimization
• 领英营销 | LinkedIn Marketing
• Facebook商业页面 | Facebook Business Pages
• 阿里巴巴国际站 | Alibaba International
• 行业论坛推广 | Industry Forum Promotion
谷歌竞价推广技巧 | Google Ads Tips
1. 精准关键词选择 | Precise Keyword Selection
2. 高质量广告文案 | High-quality Ad Copy
3. 优化落地页体验 | Optimize Landing Page Experience
4. 持续数据分析 | Continuous Data Analysis
5. 合理预算分配 | Reasonable Budget Allocation
