山东SEO推广专家：谷歌与百度业务差异及Google Ads省钱技巧
外贸牛：谷歌广告怎么做才省钱？
Foreign Trade Bull: How to Save Money with Google Ads?
Google Ads在付费广告领域可谓是老大哥了，全球规模最大、使用最广泛，数百万家品牌卖家使用AdWords在线投放广告。
Google Ads is the big brother in the paid advertising field, being the largest and most widely used globally, with millions of brand sellers using AdWords for online advertising.
1. 重视广告质量评分
1. Pay Attention to Ad Quality Score
谷歌非常注重用户体验，而质量得分是一个衡量体验度和相关性的指标。得分越高，Google会认为你的广告相关性和实用性越高。
Google places great emphasis on user experience, and the quality score is a metric that measures experience and relevance. The higher the score, the more Google considers your ads relevant and useful.
2. 注意关键词匹配
2. Pay Attention to Keyword Matching
关键词匹配方式常见的有三种：广泛匹配、完全匹配、词组匹配，它们决定了谷歌广告至少30%的费用去向。
There are three common keyword matching methods: broad match, exact match, and phrase match, which determine at least 30% of Google Ads costs.
① 广泛匹配：能匹配到最多的用户搜索词，但最烧钱。
① Broad Match: Matches the most user search terms but is the most expensive.
② 完全匹配：100%匹配，省钱但会损失流量。
② Exact Match: 100% match, saves money but loses traffic.
③ 词组匹配：最合适的搜索词和关键词匹配方式。
③ Phrase Match: The most suitable search term and keyword matching method.
3. 有效利用否定关键词清单
3. Effectively Use Negative Keyword Lists
提前将大量不相关的搜索词添加进否定关键词清单，确保你花的每分钱都真正用在合格的受众人群。
Add a large number of irrelevant search terms to the negative keyword list in advance to ensure every penny you spend is truly used on qualified audiences.
4. 用心设计广告文案
4. Carefully Design Ad Copy
精心制作引人注目的广告文案，是提高点击率的最有效方法之一。
Creating eye-catching ad copy is one of the most effective ways to increase click-through rates.
5. 添加广告附加信息
5. Add Ad Extensions
广告附加信息可能不会直接让质量得分提高，但可以提高点击率。
Ad extensions may not directly improve quality scores but can increase click-through rates.
6. 设置竞价广告投放时间
6. Set Bidding Ad Schedule
对于那些时间段分布很明显的市场，可以在后台设置好广告的投放时间段。
For markets with obvious time distributions, you can set the ad schedule in the background.
7. 进行数据分析和复盘
7. Conduct Data Analysis and Review
数据分析是广告中不可缺少的一环。投完广告后，要去追踪客户在网络上留下的蛛丝马迹。
Data analysis is an indispensable part of advertising. After running ads, track the traces left by customers online.
要明白，没有万能的策略，一切都要根据行业和业务的独特需求来量身定制。
Understand that there is no universal strategy; everything must be tailored to the unique needs of the industry and business.