新手也能做跨境？芜湖企业通过谷歌竞价推广实现半年50倍增长
2015年跨境电商行业风起云涌，各大电商平台纷纷布局海外市场。阿里巴巴旗下1688进口货源平台通过创新模式实现爆发式增长，在近期举办的进口网交会中创下销售额半年增长50倍的惊人成绩。
The cross-border e-commerce industry experienced rapid development in 2015, with major platforms expanding into overseas markets. Alibaba's 1688 Import Sourcing Platform achieved explosive growth through innovative models, recording an astonishing 50-fold sales increase in half a year during its recent online import fair.
平台通过与加拿大、澳大利亚、英国、西班牙、台湾、日本等多国政府建立深度合作，引入源头优质商品，并采用满天星溯源技术确保商品真实性。在双十一前夕举办的进口网交会上，包括日本百年豆腐坊手工皂、北海道芝士蛋糕等独家商品被抢购一空。
The platform established deep cooperation with governments of Canada, Australia, UK, Spain, Taiwan, Japan and other regions to source premium products, using Alibaba's anti-counterfeiting technology to ensure authenticity. During the pre-Double 11 import fair, exclusive products like Japanese century-old tofu soap and Hokkaido cheesecakes sold out quickly.
创新B2B进口模式
Innovative B2B Import Model
不同于天猫国际的B2C模式，1688进口货源平台专注于B2B批发业务，帮助海外中小品牌进入中国市场。平台整合了政府机构、报关行、物流商和金融机构，打造一站式进口供应链服务。
Different from Tmall Global's B2C model, 1688 Import focuses on B2B wholesale, helping overseas SMEs enter China. The platform integrates government agencies, customs brokers, logistics providers and financial institutions to create one-stop import supply chain services.
阿里巴巴B2B事业部副总裁刘菲表示："我们将启动'百城万店'计划，通过'互联网+传统零售'模式，让进口商品进入数百万社区零售店。"数据显示，平台不仅服务零售商，还帮助国内企业获取海外原材料。
Liu Fei, VP of Alibaba B2B, stated: "We will launch the '100 Cities 10,000 Stores' initiative, using the 'Internet + traditional retail' model to bring imported goods to millions of community stores." Data shows the platform not only serves retailers but also helps domestic companies source overseas raw materials.
全球化战略布局
Global Strategic Expansion
1688进口业务负责人陈意明介绍，平台已在日本举办多场招商会，吸引数百家日企参与。一家杭州企业在现场达成近亿日元意向订单，山东企业则直接在日本设立运营团队和仓库。
Chen Yiming, head of 1688 Import, revealed the platform held multiple investment promotion events in Japan, attracting hundreds of local businesses. A Hangzhou company secured nearly 100 million yen in intended orders onsite, while a Shandong firm established a Japanese operations team and warehouse.
平台未来还将在澳大利亚、新西兰、台湾等地举办招商活动，通过一达通等合作供应链公司简化进口流程，实现"全球买、全球卖"的愿景。这种创新模式正在改变传统跨境贸易方式，为中小企业创造新机遇。
The platform will host more events in Australia, New Zealand and Taiwan, simplifying import procedures through partners like OneTouch to realize the vision of "Global Buy, Global Sell". This innovative model is transforming traditional cross-border trade and creating new opportunities for SMEs.
