外贸入门指南：如何做好外贸生意与谷歌推广竞价
导语/Introduction:
关于外贸是什么？外贸常规基础单证有哪些？外贸业务涉及角色？外贸业务的全流程？相信很多外贸新人现在还是一头雾水。今天我们就为大家梳理一些关于外贸的入门知识，提供最简洁明了的外贸流程，方便大家对外贸理解得更加透彻。
What is foreign trade? What are the basic documents? Who are the key players? What's the complete process? Many beginners feel confused. Today we'll clarify these fundamentals and provide a clear workflow to help you better understand international trade.
Q1 什么是外贸？/What is Foreign Trade?
外贸就是对外贸易，又称进出口贸易；指一国与另一国之间进行的货物、劳务和技术的交换。是国内出口商获取外贸资质后，将货物等通关出口到国外进口商的系列过程。
Foreign trade, also called import/export trade, refers to the exchange of goods, services and technology between countries. It's the process where domestic exporters obtain trade qualifications and ship goods through customs to foreign importers.
Q2 外贸业务中的主要角色/Key Players in Foreign Trade
出口商（直客）、外贸服务商（外贸公司、报关行、货代等）、报关、海关、进口商（外商）出口商也就是直客，在进行产品出口时需获得外贸资质，有了外贸资质后才可以进行报关，在海关过审后再通过货运顺利到达进口商也就是外商手中达成交易。
Main participants include: exporters (direct clients), trade service providers (trading companies, customs brokers, freight forwarders), customs authorities, and importers (foreign buyers). Exporters need trade qualifications to clear customs, and goods will be delivered to importers after customs clearance.
Q3 外贸常规基础单证/Basic Documents in Foreign Trade
外贸常规基础单证包括合同、发票、箱单、提单和一些随附单证。
Essential documents include: contract, invoice, packing list, bill of lading and additional certificates.
1. 合同（CONTRACT）
是出口商和进口商之间达成协议的确认书。除了与国内销售合同相同的要素如买卖双方名址，签订时间、地点、交易货物品名、付款方式、违约责任以外，还可以根据不同产品的特点附加条款。
A legal agreement between exporter and importer. Besides standard elements like parties' information, product details, payment terms and liabilities, it may include additional clauses based on product characteristics.
2. 发票（PROFORMA INVOICE）
一般发票所采用的都是形式发票，形式发票的用处一是类似于单方面合同，作为报价和确定交易的工具。一些国家的客户喜欢以"确认形式发票"的形式作为合同。
Usually proforma invoice serves as a quotation and transaction confirmation tool. Some countries' clients prefer using "confirmed proforma invoice" as contract.
3. 箱单(PACKING LIST)
主要用于说明货物的包装情况，如品名、数量、包装方式、毛重、体积。
Details packaging information including product name, quantity, packing method, gross weight and volume.
4. 提单(BILL OF LOADING)
提单就是货物交付货运公司以后，由货运公司出具的证明，相当于发货凭证。每个船公司都有自己式样的提单，内容则大同小异。提单是最核心单证，某种意义上就是货物的代表，货款的价值。
Issued by shipping company as proof of shipment. Each carrier has its own format but similar content. The most crucial document that represents the goods and their value.
外贸业务流程图解/ Foreign Trade Process Diagram (Export Example)
1. 询盘 Inquiry → 2. 报价 Quotation → 3. 签订合同 Sign Contract → 4. 生产 Production → 5. 验货 Inspection → 6. 订舱 Booking → 7. 报关 Customs Clearance → 8. 装运 Shipping → 9. 交单 Document Submission → 10. 收款 Payment
如何做好谷歌推广竞价/How to Optimize Google Ads for Foreign Trade
1. 关键词研究: 使用Google Keyword Planner找到高转化率的关键词
Keyword Research: Use Google Keyword Planner to find high-conversion keywords
2. 创建精准广告组: 按产品类别或目标市场分组
Create Targeted Ad Groups: Group by product category or target market
3. 优化着陆页: 确保页面内容与广告高度相关
Optimize Landing Pages: Ensure high relevance between ad and page content
4. 设置转化跟踪: 监控询盘、报价请求等关键行为
Set Conversion Tracking: Monitor key actions like inquiries and quote requests
5. 持续优化: 定期分析数据并调整出价策略
Continuous Optimization: Regularly analyze data and adjust bidding strategies
