电商SEO推广必知：13个关键术语解析与谷歌竞价技巧

电商SEO推广必知：13个关键术语解析与谷歌竞价技巧

Essential E-commerce SEO Terms: 13 Key Concepts & Google Ads Tips

在竞争激烈的电商市场中，有效的推广策略是企业成功的关键。本文将为您解析13个电商推广核心术语，帮助您快速掌握数字营销的专业语言。

1. PPC（Pay Per Click）
中文：按点击付费
英文：An online advertising model where advertisers pay only when their ads are clicked. Commonly associated with search engine ads (Google AdWords) and social media platforms (Facebook Ads).

2. CPC（Cost Per Click）
中文：每次点击成本
英文：A key metric measuring advertising efficiency, representing the cost advertisers pay for each click on their ads. PPC is the advertising model, while CPC is the billing metric within this model.

3. Click Rate
中文：点击率
英文：The ratio of ad clicks to impressions, calculated as: (Clicks/Impressions)×100%. A 10% CTR means 100 clicks from 1,000 impressions.

4. SEM（Search Engine Marketing）
中文：搜索引擎营销
英文：A digital marketing strategy to increase website visibility through search engines, including both SEO and paid advertising (like Google Ads).

5. SEO（Search Engine Optimization）
中文：搜索引擎优化
英文：The process of optimizing websites to improve organic rankings in search results, ultimately increasing visibility and traffic.

6. EDM（Electronic Direct Marketing）
中文：电子邮件营销
英文：A direct marketing method using email to communicate with customers. It's cost-effective for building long-term customer relationships and promoting products.

7. AdWords
中文：谷歌广告
英文：Google's online advertising service that displays ads on search results pages based on targeted keywords.

8. Banner
中文：横幅广告
英文：Web display ads typically placed at the top, bottom, or sides of webpages to attract user attention.

9. Button
中文：按钮广告
英文：Clickable button ads evolved from banners, featuring concise text and eye-catching designs to prompt user actions.

10. PR推广（Public Relations）
中文：公共关系推广
英文：Building positive brand image through media relations, press releases, and event planning to enhance reputation and sales.

11. Advertorial
中文：软文广告
英文：Native advertising that blends promotional content with editorial-style articles for more natural audience engagement.

12. DSP（Demand-Side Platform）
中文：需求方平台
英文：An automated bidding platform allowing advertisers to purchase ad inventory across multiple networks with targeted audience parameters.

13. POP（Point Of Purchase）
中文：销售点广告
英文：In-store promotional materials designed to stimulate impulse purchases at the point of sale, including displays and packaging.

掌握这些专业术语将帮助您更有效地制定数字营销策略，特别是在跨境电商和谷歌广告投放方面。建议收藏本文作为日常参考工具。