靠谱的AdWords推广代理：谷歌推广员兼职与广告投放技巧（上）
做谷歌竞价推广最怕遇到什么？很多行业朋友可能会说广告审核不通过、不展示、效果差。如果对外贸谷歌推广政策不熟悉，广告投放方法不了解，就往往容易陷入这样的困局。
What are the biggest fears in Google Ads promotion? Many industry professionals might say: ads failing review, not displaying, or poor performance. Without familiarity with Google's foreign trade promotion policies and advertising methods, it's easy to fall into such dilemmas.
万成云商专业谷歌优化师给大家总结了谷歌广告投放技巧，一起来看看吧。
Wancheng Cloud's professional Google optimization experts have summarized key Google advertising techniques for you. Let's take a look.
一、使用否定关键词
1. Using Negative Keywords
首先可以把浪费预算的不相关搜索字词排除掉，定期添加否定关键词，这样做的目的是阻止不相关的无效点击，屏蔽一些没有效果的流量，得到更加准确、有效得到流量。
First, eliminate irrelevant search terms that waste your budget by regularly adding negative keywords. This helps block irrelevant clicks and ineffective traffic, ensuring more accurate and valuable traffic.
二、广告小组多个广告
2. Multiple Ads per Ad Group
一个广告组只布局一个广告，会让谷歌展示受限。毕竟凭借谷歌强大的功能，是可以尽可能多为你展示不同广告的。而且广告选项一多，也方便谷歌后续推送表现更好的广告，提高转化效率。
Having only one ad per ad group limits Google's display capabilities. With Google's powerful algorithms, it can show multiple ad variations for you. More ad options also allow Google to optimize delivery for better-performing ads, improving conversion rates.
三、提高着陆页体验
3. Improve Landing Page Experience
从移动体验效果和页面加载率两方面提高着陆页体验。这是因为页面不能在移动端自适应或者网站打开速度慢都会到影响用户体验。此外，页面跳出率也不能轻视，跳出率会揭示主页内容和用户期望值相关性有多大，方便后期优化。
Enhance landing page experience through mobile optimization and page loading speed. Non-responsive mobile pages or slow loading times negatively impact user experience. Additionally, don't overlook bounce rates - they reveal how well your page content matches user expectations, guiding future optimizations.
联系我们更多投放技巧让你订单翻倍。万成云商为湖南外贸企业做专业的海外推广营销服务，为企业提供谷歌搜索推广，Facebook广告，Linkedin运营，youtube视频推广，Instagram图片推广，社媒运营，外贸建站，外贸海外全网营销一站式方案。外贸询盘轻松获取，提升外贸企业海外推广营销新销路。
Contact us for more techniques to double your orders. Wancheng Cloud provides professional overseas marketing services for Hunan foreign trade enterprises, offering comprehensive solutions including Google search ads, Facebook ads, LinkedIn operations, YouTube video promotion, Instagram marketing, social media management, foreign trade website development, and full-network overseas marketing. Easily obtain foreign trade inquiries and explore new marketing channels for your global business.
