谷歌留痕：2024年LinkedIn领英B2B广告投放完全指南
谷歌留痕：2024年LinkedIn领英B2B广告投放完全指南
Google Trace: Complete Guide to LinkedIn B2B Advertising in 2024
全天在线虾米，谷歌推广是否要备案？ 对于B2B营销人员来说，LinkedIn广告是获取高质量商业线索的黄金渠道。本文将详细介绍从账户创建到广告投放的全流程，帮助您实现有效的谷歌留痕营销策略。
All-day online, does Google promotion require filing? For B2B marketers, LinkedIn advertising is a golden channel for obtaining high-quality business leads. This article details the entire process from account creation to ad placement, helping you achieve an effective Google trace marketing strategy.
一、创建LinkedIn广告账户
1. Creating a LinkedIn Advertising Account
1. 注册个人账号：访问LinkedIn官网注册账号（支持中国手机号和邮箱）。建议使用稳定的网络环境，避免频繁切换节点导致账户异常。
1. Register a Personal Account: Visit the LinkedIn official website to register an account (supports Chinese mobile numbers and email). It is recommended to use a stable network environment to avoid account abnormalities caused by frequent node switching.
2. 创建公司主页：在PC端右上角点击"商务"→"创建公司主页"，完善公司基本信息。已有公司主页可跳过此步骤。
2. Create a Company Page: Click "Business" in the upper right corner of the PC version → "Create a Company Page," and complete the basic company information. Skip this step if you already have a company page.
3. 开通广告账户：在"商务"选项中选择"发布广告"，设置广告名称、投放币种（建议美元）并关联公司主页。
3. Open an Advertising Account: Select "Publish Ads" in the "Business" option, set the ad name, currency (recommended USD), and link it to the company page.
4. 绑定支付方式：在"财务中心"绑定双币信用卡完成账户创建。
4. Bind Payment Method: Bind a dual-currency credit card in the "Financial Center" to complete account creation.
二、LinkedIn广告类型解析
2. Analysis of LinkedIn Ad Types
LinkedIn提供三种营销目标：品牌认知(Awareness)、潜在客户开发(Consideration)和转化获取(Conversions)。不同发展阶段的企业应采用差异化策略，结合谷歌留痕技术优化投放效果。
LinkedIn offers three marketing objectives: Brand Awareness, Consideration, and Conversions. Companies at different development stages should adopt differentiated strategies, combined with Google trace technology to optimize placement effectiveness.
• 新品牌案例：第一阶段预算分配：品牌认知30%+互动30%+销售线索40%；第二阶段（达到竞品水平后）：互动20%+销售线索80%。
• New Brand Case: First-stage budget allocation: Brand Awareness 30% + Engagement 30% + Sales Leads 40%; Second stage (after reaching competitor level): Engagement 20% + Sales Leads 80%.
• 成熟品牌案例：第一阶段预算分配：品牌认知10%+网站流量30%+销售线索60%；根据效果调整第二阶段策略。
• Mature Brand Case: First-stage budget allocation: Brand Awareness 10% + Website Traffic 30% + Sales Leads 60%; Adjust the second-stage strategy based on performance.
关键提示：建议所有品牌都进行A/B测试，因为行业、受众等因素会导致广告效果差异。通过谷歌留痕分析数据，可以更精准地优化广告策略。
Key Tip: It is recommended that all brands conduct A/B testing, as factors such as industry and audience can lead to differences in ad performance. Analyzing data through Google trace can more precisely optimize advertising strategies.
三、创建广告活动
3. Creating Ad Campaigns
1. 受众定位：LinkedIn提供7大定位维度：地理位置、语言、公司信息（名称/行业/规模）、人口特征、教育背景、工作经历、兴趣爱好。
1. Audience Targeting: LinkedIn offers 7 major targeting dimensions: Geographic Location, Language, Company Information (Name/Industry/Size), Demographic Characteristics, Educational Background, Work Experience, Interests.
2. 广告形式选择：LinkedIn提供9种广告形式：单图广告、轮播广告、视频广告、文字广告、定制广告、关注者广告、文档广告、对话广告、活动广告。
2. Ad Format Selection: LinkedIn offers 9 ad formats: Single Image Ads, Carousel Ads, Video Ads, Text Ads, Custom Ads, Follower Ads, Document Ads, Conversation Ads, Event Ads.
3. 投放设置：预算最低$10/天；可设置具体投放时间；出价策略包括最高投放/成本上限/手动出价；在目标URL添加跟踪代码以实现谷歌留痕效果追踪。
3. Placement Settings: Minimum budget $10/day; Specific time periods can be set; Bidding strategies include Maximum Delivery/Cost Cap/Manual Bidding; Add tracking codes to the target URL to achieve Google trace effect tracking.
专业建议：预算充足时可选择"LinkedIn广告网络"扩大覆盖面（类似Google广告联盟），结合谷歌留痕技术进行跨平台数据分析，提升整体营销ROI。
Professional Advice: When the budget is sufficient, choose the "LinkedIn Audience Network" to expand coverage (similar to the Google Ads network), combined with Google trace technology for cross-platform data analysis to improve overall marketing ROI.