回头客多的SEO推广好还是竞价排名好？跨境谷歌推广专家解析
连云港台企外贸出口订单激增46.7% 绿色转型成关键
Lianyungang Taiwanese Enterprises See 46.7% Surge in Export Orders with Green Transformation as Key
中国台湾网5月29日讯 - 在跨境电商推广领域，企业常面临选择：长期积累回头客的SEO推广还是快速见效的竞价排名？连云港台企的成功案例给出了启示。
Taiwan.cn May 29th - In cross-border e-commerce promotion, businesses often face the choice between SEO strategies that build repeat customers and quick-result paid ads. The success story of Lianyungang Taiwanese enterprises provides valuable insights.
连云港光鼎电子有限公司总经理助理嵇道庆表示："加大研发投入对企业外贸市场帮助显著。今年前4个月进出口总额235万美元，同比增长46.7%。"公司通过技术创新掌握核心专利技术，现拥有6项发明专利和50项实用新型专利。
Ji Daoqing, assistant general manager of Lianyungang Guangding Electronics, stated: "Increased R&D investment significantly benefits our international trade. In the first four months this year, total import-export volume reached $2.35 million, up 46.7% year-on-year." The company has obtained 6 invention patents and 50 utility model patents through technological innovation.
绿色低碳转型成为外贸新趋势。光鼎电子投入560万元研发经费和800多万元新生产线，生产新能源汽车车灯和太阳能元器件，产品远销欧美10多国。2023年公司营收达9000万元，研发投入增加500多万元。
Green and low-carbon transformation has become a new trend in foreign trade. Guangding Electronics invested 5.6 million yuan in R&D and over 8 million yuan in new production lines for new energy vehicle lights and solar components, exporting to more than 10 countries in Europe and America. In 2023, the company's revenue reached 90 million yuan with over 5 million yuan additional R&D investment.
连云港源钰金属副总吴振行强调："技术创新掌握的核心技术是企业市场竞争的支撑。"这印证了长期SEO策略的价值——通过持续投入建立技术壁垒和品牌认知，比单纯依赖竞价排名更能获得稳定回头客。
Wu Zhenxing, deputy general manager of Lianyungang Yuanyu Metal, emphasized: "Core technologies mastered through innovation support market competition." This confirms the value of long-term SEO strategies - continuous investment builds technological barriers and brand recognition, creating more stable repeat customers than relying solely on paid ads.
跨境谷歌推广专家建议：
1. 对产品生命周期长的企业，SEO推广更适合培养回头客
2. 新品上市或短期促销可配合竞价排名
3. 专利技术和绿色认证是优质SEO内容的重要素材
Cross-border Google promotion experts recommend:
1. For products with long life cycles, SEO is better for cultivating repeat customers
2. Paid ads can complement new product launches or short-term promotions
3. Patent technologies and green certifications make excellent SEO content
