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1. 试探性询问法 | Probing Inquiry Method 可以尝试询问。许多外贸人可能无法自然地让客户下单,建议采用试探性询问的方法,引导客户下单。如果在引导过程中,客户明确表示了数量和要求,外贸人员可以制作 PI,并主动发

外贸人必知:如何巧妙询问客户订单情况?

1. 试探性询问法 | Probing Inquiry Method

可以尝试询问。许多外贸人可能无法自然地让客户下单,建议采用试探性询问的方法,引导客户下单。如果在引导过程中,客户明确表示了数量和要求,外贸人员可以制作 PI,并主动发给客户。

You can try asking. Many foreign traders may not naturally get customers to place orders. It is recommended to use probing inquiry methods to guide customers to place orders. If during the guidance process, the customer clearly expresses quantity and requirements, the trader can prepare a PI and proactively send it to the customer.

2. 进度告知法 | Progress Notification Method

及时告知客户已购买原料,等待定金,定金到账后即可生产。这种方法委婉且有一定催促作用,让客户了解对其信任,同时促使其下单。

Timely inform customers that raw materials have been purchased and production can begin upon receiving the deposit. This method is tactful yet effective in urging action, showing trust in the customer while encouraging order placement.

3. 压力施加法 | Pressure Application Method

给予客户压力。告知客户若不下单,后续价格将上涨、交期将延长,甚至营造原材料涨价假象,强调早下单可避免成本增加。

Apply appropriate pressure. Inform customers that prices may increase, lead times may extend, or even create the illusion of rising raw material costs, emphasizing that early orders can avoid additional expenses.

4. 优势展示法 | Advantage Demonstration Method

展示自身优势。客户犹豫不下单时,可强调价格以外的优势,如产品优势、售后服务等,突出产品能为客户带来的价值。

Showcase your advantages. When customers hesitate, highlight non-price benefits like product features and after-sales service to demonstrate the value your product brings.

5. 直接告知法 | Direct Notification Method

如果前4种方法都无效,且客户仍未下单,可直接告知其拖延的后果,可能会失去订单。

If the first four methods fail and the customer still hasn't placed an order, directly inform them of the consequences of delay - potentially losing the order.

外贸人必知:如何巧妙询问客户订单情况?