国内SEO推广排名与谷歌推广员选择指南 - 外贸建站完全手册
为什么选择外贸自建站？ | Why Choose Self-built Foreign Trade Websites?
外贸建站分为平台建站和自己建站两种形式。真正的自建站需要满足三个条件：自己的域名、自己的服务器和自己的网站源码。
There are two forms of foreign trade website construction: platform-based and self-built. A true self-built website must meet three conditions: own domain name, own server and own website source code.
自主权优势 | Advantages of Autonomy
与平台建站不同，自建站拥有100%自主权限，不受平台规则限制。平台建站一旦违规就可能面临封禁风险，而自建站只需遵守法律即可。
Unlike platform-based websites, self-built websites have 100% autonomy and are not restricted by platform rules. Platform-based websites may face the risk of being banned if they violate the rules, while self-built websites only need to comply with the law.
技术门槛解析 | Technical Threshold Analysis
外贸建站不一定要会编程。推荐使用WordPress、Magento等开源建站工具，这些工具提供可视化操作界面，无需编写代码即可完成建站。
Foreign trade website construction does not necessarily require programming skills. It is recommended to use open-source website building tools such as WordPress and Magento, which provide visual operation interfaces and can complete website construction without writing code.
外贸建站关键步骤 | Key Steps for Foreign Trade Website Construction
- 明确网站目的：展示企业形象还是直接销售
- 研究竞争对手：分析其网站结构、内容和关键词
- 定位自身网站：制定SEO策略和运营计划
- 选择国外服务器：这是外贸网站排名优化的关键
- 持续运营推广：SEO和SEM必须结合使用
- Clarify website purpose: to showcase corporate image or direct sales
- Research competitors: analyze their website structure, content and keywords
- Position your own website: develop SEO strategy and operation plan
- Choose overseas servers: this is key to foreign trade website ranking optimization
- Continuous operation and promotion: SEO and SEM must be used in combination
15条外贸建站黄金法则 | 15 Golden Rules for Foreign Trade Website Construction
1. 必须选择国外服务器
2. 不要贪图便宜选择低质量服务
3. 掌握基础SEO知识
4. 不要随意添加插件
5. 持续更新网站内容...
1. Must choose overseas servers
2. Don't choose low-quality services to save money
3. Master basic SEO knowledge
4. Don't add plugins randomly
5. Continuously update website content...
谷歌推广员选择技巧 | Google Promoter Selection Tips
选择谷歌推广员时，重点考察：
1. 是否有成功案例
2. 是否熟悉外贸行业特点
3. 是否提供数据报告
4. 收费是否透明合理
When selecting Google promoters, focus on:
1. Whether they have successful cases
2. Whether they are familiar with the characteristics of foreign trade industry
3. Whether they provide data reports
4. Whether the charges are transparent and reasonable
