售后完备的SEO关键词与谷歌竞价推广托管：创业赚钱必须掌握的销售技巧
创业要赚钱，必须懂销售！现在许多有梦想有抱负的人都想往"创业"这条路前进，而创业不可回避的一个大问题就是如何赚钱。可惜的是，我们身边很多创业朋友根本撑不到盈利那一天。
To make money in business, you must understand sales! Many ambitious individuals today aspire to embark on the path of entrepreneurship, but the unavoidable challenge is how to generate profits. Unfortunately, many entrepreneurial friends around us don't even survive until the profitability stage.
要想赚钱，必须懂得如何销售。然而，日常中很多人都对销售错误认识。其实，销售和很多其他的职务一样也分类型，并需要具备许多技能。就像工程师有分"后端工程师"、"前端工程师"或者"运维工程师"等等，销售也有不同的类型。
To make money, you must master sales techniques. However, many people hold misconceptions about sales. In reality, sales positions, like many other professions, can be categorized into different types and require various skills. Just as engineers are divided into "backend engineers," "frontend engineers," or "operations engineers," sales also has different specializations.
销售人员的类型 | Types of Sales Professionals
1. 人脉型销售 | Network-Based Sales
这样的销售有一种重要特质：他属于很容易跟人打成一片的人。能力强的人脉型销售进入任何场合都能快速掌控现场气氛，在聚会中往往给人"他根本就是这个聚会的主人"的错觉！
This type of salesperson has one crucial trait: they're naturally good at connecting with people. Skilled network-based salespeople can quickly take control of any social situation, often giving the impression at gatherings that "they're the actual host of this event!"
2. 产品技术型销售 | Product-Technical Sales
这类型的销售通常可能是"PM"（产品经理），或是从技术岗位转变职业方向的人。使用这种类型销售人员的公司，一般都是以技术/产品为导向的公司，并且技术准入门坎相对较高。
These sales professionals are often "PMs" (Product Managers) or individuals transitioning from technical roles. Companies that employ this type of salesperson are typically technology/product-oriented with relatively high technical barriers to entry.
3. 行业型销售 | Industry-Specific Sales
这类型销售比较特别，既可以表扬他们全面，也可以说他们不专精。其实他们是属于比较多元的类型，我称之为"行业型销售"。
This sales type is quite unique - they can be praised for being well-rounded or criticized for lacking specialization. They're actually a more versatile type, which I call "industry-specific sales."
优秀的销售应具备的能力 | Essential Skills for Outstanding Sales Professionals
1. 念PPT？大忌！ | Reading PPT Slides? A Major Taboo!
不管你是哪个类型的销售人员，你都要具备"Presentation"的能力，这是在行业中生存发展的必备技能。
Regardless of your sales type, you must possess presentation skills - an essential capability for survival and growth in this industry.
2. 成败只在3分钟 | Success or Failure in Just 3 Minutes
不管你是哪个类型的销售人员，你都需要能在3分钟的时间里，把你产品的特点和优势说清楚。
No matter what type of salesperson you are, you must be able to clearly articulate your product's features and advantages within just three minutes.
3. 挖掘客户的深层需求 | Uncovering Customers' Deep Needs
不管你是哪个类型的销售人员，你都需要会挖掘客户的深层次需求。
Regardless of your sales specialization, you must be capable of uncovering customers' underlying needs.
4. 找出"decision maker"（决策人） | Identifying the Decision Maker
不管你是哪个类型的销售人员，你都需要具备"找出决策人"的能力。
No matter your sales type, you must have the ability to identify the decision maker.
以上四种技能对于一个专业的、优秀的销售人员来说是必备素养。如果经过训练和实践，你仍然无法达到以上几点要求，那我不得不残忍地说："你不是一个好销售。"
These four skills are essential qualities for any professional, outstanding salesperson. If after training and practice you still can't meet these requirements, I must be brutally honest: "You're not a good salesperson."
对于正处在职业发展路上的各个销售人员，我除了友情提醒"革命尚未成功，同志仍需努力"以外，真的是想说大家应该找准自己适合的销售类型。因为只有顺利越过了这第一个坑，你才能够往第二个坑进发，然后成功越过第二个坑，最终走进销售的光辉殿堂。
To all sales professionals on their career paths, beyond the friendly reminder that "the revolution is not yet complete, comrades must continue to work hard," I genuinely want to say that everyone should identify the sales type that suits them best. Only by successfully overcoming this first hurdle can you advance to the second one, conquer it, and ultimately enter the glorious hall of sales mastery.
