2024亚马逊Listing最新评分规则解析：如何提升产品搜索排名
2024亚马逊Listing最新评分规则解析：如何提升产品搜索排名
Amazon's 2024 Listing Scoring Rules: How to Improve Product Search Ranking
亚马逊近期在前台搜索结果页推出了全新的Listing打分规则，其中最显著的变化是品牌名称现在会以"单独加粗"的形式突出显示。这一变化突显了亚马逊对品牌建设的重视。
Amazon has recently introduced new Listing scoring rules on the front-end search results page, with the most notable change being that brand names are now prominently displayed in "standalone bold" format. This change highlights Amazon's emphasis on brand building.
四大新增关键得分项
Four New Key Scoring Factors
2024版评分规则新增了四个关键得分项：
The 2024 scoring rules add four new key scoring factors:
- 标题以品牌名开头 - 无品牌产品此项不得分
- Title starts with brand name - Products without brands won't score on this item
- 图片信息完善度 - 至少需要4张高质量图片
- Image information completeness - At least 4 high-quality images required
- 标题长度控制 - 10-200字符之间为最佳
- Title length control - Best kept between 10-200 characters
- 关键属性完整度 - 填写越多得分越高
- Key attribute completeness - More filled attributes mean higher scores
优化Listing的实战建议
Practical Listing Optimization Tips
要最大化Listing得分，卖家应注意：
To maximize Listing scores, sellers should pay attention to:
1. 标题优化：确保以品牌名称开头，长度控制在10-200字符之间。例如："BrandName Wireless Headphones with Noise Cancellation, 50H Playtime"。
1. Title optimization: Start with brand name, keep length between 10-200 characters. Example: "BrandName Wireless Headphones with Noise Cancellation, 50H Playtime".
2. 图片策略：上传至少4张图片，包括：主图、多角度展示、使用场景和尺寸细节图。图片质量直接影响转化率。
2. Image strategy: Upload at least 4 images including: main product image, multi-angle display, usage scenarios and size detail images. Image quality directly affects conversion rates.
3. 属性填写：完整填写产品尺寸、价格、材质、功能等关键属性。亚马逊算法会评估属性完整度。
3. Attribute completion: Fully fill in key attributes like product dimensions, price, material, functions, etc. Amazon's algorithm evaluates attribute completeness.
随着2024年新规则的实施，及时调整Listing优化策略的卖家将获得更好的搜索排名和销售业绩。建议卖家每月至少进行一次Listing质量检查，确保符合最新评分标准。
With the implementation of the 2024 new rules, sellers who promptly adjust their Listing optimization strategies will achieve better search rankings and sales performance. It's recommended that sellers conduct at least monthly Listing quality checks to ensure compliance with the latest scoring standards.
