国际贸易中最常见的TRO禁令：亚马逊卖家如何应对谷歌竞价推广中的法律风险
国际贸易中最常见的TRO禁令：亚马逊卖家如何应对谷歌竞价推广中的法律风险
International Trade Alert: How Amazon Sellers Should Handle TRO in Google Ads Campaigns
跨境电商经营中，卖家除了需要关注选品备货、物流安排和售后服务外，产品侵权风险防范同样至关重要。一旦涉及知识产权侵权，卖家可能面临联邦法院签发的临时禁止令（TRO），这将给业务带来严重影响。
In cross-border e-commerce, sellers need to focus not only on product selection, inventory management, logistics and after-sales service, but also on preventing product infringement risks. Once involved in intellectual property infringement, sellers may face a Temporary Restraining Order (TRO) issued by federal courts, which can seriously impact their business.
什么是TRO？ | What is TRO?
TRO全称Temporary Restraining Order（临时禁止令）。当卖家产品涉嫌侵犯知识产权时，权利人可能通过两种途径维权：
TRO stands for Temporary Restraining Order. When a seller's product is suspected of infringing intellectual property rights, the rights holder may protect their rights through two channels:
- 亚马逊平台直接投诉（Amazon platform complaint）
- 委托律所向联邦法院起诉（Hiring law firm to file lawsuit in federal court）
TRO的严重后果 | Severe Consequences of TRO
法院签发的TRO通常会采取以下措施：
The TRO issued by the court usually takes the following measures:
- 暂停商户账号（Suspension of merchant account）
- 冻结账户资金（Freezing of account funds）
- 暂扣货款（Withholding of payments）
如何确认是否遭遇TRO？ | How to Confirm a TRO?
如果发现店铺资金被预留但绩效正常，建议采取以下步骤：
If you find your store funds are reserved but performance is normal, we recommend taking the following steps:
1. 联系卖家支持查询（Contact seller support）
2. 检查注册邮箱和业绩通知（Check registration email and performance notifications）
3. 查找包含"Temporary Restraining Order"关键词的邮件（Look for emails containing "Temporary Restraining Order"）
应对TRO的策略 | TRO Response Strategies
重要提示：遭遇TRO后切勿盲目申诉！
Important Note: Do not blindly appeal after encountering a TRO!
| 应对措施 | Response Strategy |
|---|---|
| 立即停止销售侵权产品 | Immediately stop selling infringing products |
| 评估店铺价值决定是否应诉 | Evaluate store value to decide whether to respond |
| 考虑专业和解服务 | Consider professional settlement services |
预防侵权建议 | Infringement Prevention Tips
为避免TRO风险，卖家应：
To avoid TRO risks, sellers should:
- 全面检查产品本身（Thoroughly inspect products）
- 审核产品标题、描述和图片（Review product titles, descriptions and images）
- 确保符合所有适用法律（Ensure compliance with all applicable laws）
本文来源：吉特跨境（有删改）
Source: Gitter Cross-border (edited)
