外贸新手必看：OZON跨境电商运营全流程指南
想要成功开展外贸生意？ 谷歌竞价广告和跨境电商平台OZON是两大重要渠道。 Want to succeed in foreign trade? Google Ads and cross-border platform OZON are two key channels.
流程1：选品分析
使用数据分析工具（如萌啦OZON数据）分析竞品数据，根据市场趋势和消费者习惯选择潜力爆款。
Step 1: Product Selection
Use data tools to analyze competitors and select potential bestsellers based on market trends.
流程2：店铺上货
批量上传产品，注意优化标题、描述和图片（尽量一步到位）。
Step 2: Product Listing
Batch upload products with optimized titles, descriptions and images.
流程3：产品优化
持续优化标题关键词、主图质量和产品描述。
Step 3: Product Optimization
Continuously optimize keywords, main images and descriptions.
流程4：广告推广
通过广告获取曝光（新手需先了解广告类型）。
Step 4: Advertising
Get exposure through ads (beginners should learn ad types first).
流程5：活动策划
把握平台大促活动提升流量和转化。
Step 5: Campaign Planning
Leverage platform promotions to boost traffic and conversion.
流程6：订单处理
及时发货并更新物流信息（无货源模式需特别注意）。
Step 6: Order Fulfillment
Ship promptly and update logistics info (dropshippers take note).
流程7：数据分析
监控曝光率、点击率、转化率等核心指标。
Step 7: Data Analysis
Monitor key metrics like exposure, CTR and conversion rate.
SEO优化提示：本文包含"跨境电商"、"OZON运营"、"外贸推广"等高价值关键词，适合SEO推广。
SEO Tip: Contains high-value keywords like "cross-border e-commerce" and "OZON operations".