苏州Google推广效果分析与TikTok广告像素设置完整指南
苏州Google推广效果分析与TikTok广告像素设置完整指南
Complete Guide to Suzhou Google Promotion Effectiveness and TikTok Ad Pixel Setup
在数字营销领域，苏州地区的Google推广（Google Ads）效果显著，特别适合外贸企业和面向国际市场的本地商家。通过精准的关键词定位和受众分析，Google推广能够有效提升品牌在国际市场的曝光度。
In the field of digital marketing, Suzhou's Google promotion (Google Ads) shows remarkable effectiveness, especially suitable for foreign trade enterprises and local businesses targeting international markets. Through precise keyword targeting and audience analysis, Google promotion can effectively enhance brand exposure in international markets.
同时，TikTok广告已成为跨境电商的重要推广渠道。本文将详细介绍如何通过Shopify设置TikTok广告像素，这是投放TikTok广告的关键第一步。
Meanwhile, TikTok advertising has become an important promotion channel for cross-border e-commerce. This article will detail how to set up TikTok ad pixels through Shopify, which is the crucial first step in running TikTok ads.
为什么必须设置TikTok广告像素？
Why is TikTok Ad Pixel Setup Essential?
广告像素是数字营销的核心工具，它能实现三大关键功能：
Ad pixels are core tools in digital marketing, enabling three key functions:
- 跟踪广告转化数据
- Tracking ad conversion data
- 优化广告受众定位
- Optimizing ad audience targeting
- 设置再营销广告活动
- Setting up remarketing ad campaigns
Shopify设置TikTok像素的完整步骤
Complete Steps to Set Up TikTok Pixel via Shopify
步骤1-6：登录Shopify后台 → 设置 → 应用和销售渠道 → 自定义商店 → 搜索TikTok → 添加应用
Steps 1-6: Log in to Shopify backend → Settings → Apps and sales channels → Customize store → Search TikTok → Add app
步骤7-12：添加销售渠道 → 立即设置 → 连接 → 登录TikTok for Business账号 → 连接
Steps 7-12: Add sales channel → Set up immediately → Connect → Log in to TikTok for Business account → Connect
步骤13-16：选择广告账户 → 选择数据共享级别（推荐MAXIMUM）→ 确认 → 完成设置
Steps 13-16: Select ad account → Choose data sharing level (recommend MAXIMUM) → Confirm → Complete setup
数据共享级别详解
Data Sharing Level Options
| 级别 Level | 功能 Function | 推荐指数 Recommendation |
|---|---|---|
| STANDARD | 基础浏览行为追踪 Basic browsing behavior tracking | ★★★ |
| ENHANCED | 包含联系方式信息 Includes contact information | ★★★★ |
| MAXIMUM | 全面数据共享+API集成 Comprehensive data sharing + API integration | ★★★★★ |
验证像素设置
Verifying Pixel Setup
完成Shopify设置后，请登录TikTok广告后台验证：
After completing Shopify setup, log in to TikTok ad backend to verify:
- 进入"资产" → "事件"
- Go to "Assets" → "Events"
- 检查6个自动设置的事件：支付完成、添加支付信息等
- Check 6 automatically set events: Payment completion, Add payment information, etc.
- 确保开启"第一方Cookies"和"自动高级匹配"
- Ensure "First-party Cookies" and "Automatic Advanced Matching" are enabled
专业提示：苏州地区的企业可结合Google推广和TikTok广告，打造全方位的国际营销策略。如需专业的推广软件和免费app推荐，请关注我们的后续更新。
Professional Tip: Businesses in Suzhou can combine Google promotion with TikTok advertising to create comprehensive international marketing strategies. For professional promotion software and free app recommendations, please follow our subsequent updates.
