权威指南：如何通过谷歌竞价推广提升跨境产品销售
权威指南：如何通过谷歌竞价推广提升跨境产品销售
Authoritative Guide: How to Boost Cross-border Product Sales Through Google Ads
在当今全球电商市场中，跨境产品销售已成为企业增长的重要引擎。而作为全球最大的搜索引擎，谷歌广告(Google Ads)无疑是跨境企业获取国际流量的首选渠道。
In today's global e-commerce market, cross-border product sales have become a key growth engine for businesses. As the world's largest search engine, Google Ads is undoubtedly the preferred channel for cross-border enterprises to acquire international traffic.
龙头股份2024上半年业务数据披露
Longtou Co.,Ltd Business Data Disclosure for First Half of 2024
金融界9月18日消息 - 根据龙头股份(600630)在投资者互动平台的回复，公司2024年上半年主要业务毛利率数据如下：
Financial World September 18 News - According to Longtou Co.,Ltd (600630) response on investor interaction platform, the company's gross margin data for the first half of 2024 are as follows:
- 针织服装业务毛利率: 51.12%
- Knitted apparel business gross margin: 51.12%
- 外贸业务毛利率: 5.28%
- Foreign trade business gross margin: 5.28%
这一数据对比显示出公司内外销业务存在显著毛利率差异，投资者关注公司是否会调整销售结构，重点发展高毛利业务。
This data comparison shows a significant gross margin difference between domestic and foreign trade businesses. Investors are concerned about whether the company will adjust its sales structure to focus on high-margin businesses.
跨境营销的谷歌广告策略
Google Ads Strategies for Cross-border Marketing
对于外贸企业而言，通过谷歌竞价推广提升产品国际曝光度至关重要。以下是几个关键策略：
For foreign trade enterprises, it is crucial to enhance product international exposure through Google Ads. Here are some key strategies:
- 精准定位目标市场：利用谷歌的地理定位功能，针对高潜力市场投放广告
- Accurate targeting: Use Google's geo-targeting feature to place ads in high-potential markets
- 优化关键词策略：研究国际买家的搜索习惯，选择高转化率的关键词
- Optimize keyword strategy: Research international buyers' search habits and select high-conversion keywords
- 多语言广告创意：根据不同市场语言特点，制作本地化广告内容
- Multilingual ad creatives: Create localized ad content according to different market language characteristics
通过科学的谷歌广告投放，外贸企业可以显著提升产品在国际市场的曝光率和转化率，从而改善整体毛利率水平。
Through scientific Google Ads placement, foreign trade enterprises can significantly improve product exposure and conversion rates in international markets, thereby improving overall gross margin levels.
